There are many key elements to custom labels for manufacturers, and these elements should align with the product brand. This requires a specific analysis since different brands have different key elements. For instance, in the food industry, a key element is whether the label evokes associations with a specific brand and stimulates the desire to eat that food. For example, for a product like French fries, the label packaging predominantly uses yellow and gold, reflecting the golden color of fried fries, which resonates with people’s stereotypes and easily stirs their desire to eat them. Thus, a yellow label design effectively aligns with the product brand.
Another critical factor in custom labeling is brand awareness.
It’s essential to consider how the company’s brand can be easily remembered by consumers through a small label. What color combinations can immediately capture attention? What wording describes the product most accurately? How can the product efficiently reach consumers? Everything should focus on the consumer and aim to convert them through this custom label packaging. This necessitates consideration of the product name, brand elements, texture, etc., during the initial design phase. These factors build the overall brand framework and inform consumers about the brand and its products at first glance. Label packaging also serves as a promotional advertisement for the product, with all text designed to maximize brand recognition.
The key to custom labels also lies in the product theme.
Each year and season has different product themes. For example, a well-known magazine in China’s fashion scene, GQ, hosted an offline theme show called “Crazy” this year, featuring celebrity models. Given the current pressures of work and life, this humorous theme expresses the release from stress. Every product company should innovate around different themes each year, launching new products and designing packaging to reflect these themes. For example, a wine brand may center its theme around the aroma of memories, evoking warm scenes of sharing drinks with friends or loved ones. Before designing custom label packaging, it’s crucial to incorporate keywords related to memory to stimulate consumers’ recollections and encourage purchases.
Visual design is another key element of custom labels.
Research shows that we remember images more easily than words. Therefore, leveraging visual elements in label design is crucial, as people are visual creatures. In large stores, we often remember images rather than text. Effective visual elements can significantly boost product sales. For example, in the beauty industry, custom labels should incorporate more feminine images and wording. A visually striking label targeting women will easily attract their attention in a crowded market.
Finally, product information is key to custom labels. Product information typically includes basic details such as type, volume, ingredients, usage instructions, and warnings. With consumers increasingly prioritizing product safety and health benefits, they examine relevant information closely before making purchases. For example, some consumers may care about whether a personal care product’s volume lasts a year, whether a skincare product irritates sensitive skin, or the safety of food regarding additive limits. Consumers often conduct thorough evaluations before deciding to buy a product.
