To lead trends in product packaging, businesses must consider their goals and product positioning. Leading trends requires a combination of timing, location, and human factors, closely tied to current fashion trends. For example, if a product’s appearance aligns with this year’s fashion elements, the brand is likely to gain popularity. Creating buzz is a result of these factors working together.
Quality Assurance of Custom Labels
A good custom label packaging guarantees quality. Custom labels reflect a company’s brand image, product quality, credibility, and customer trust. When the quality is high and aligns with the label’s claims, satisfied consumers will spread positive word-of-mouth. If the product effectively addresses consumer pain points, it will enhance its reputation, leading to repeat purchases. For instance, the well-known brand All Cotton Era has gained popularity for its cotton sanitary pads, praised for being effective and affordable.
Custom Labels Should Follow Trends
Following trends means leveraging the currents of the times. In 2000, as the internet began to grow in China, businesses had to use it to succeed. Nowadays, companies promote products through social media due to its low cost and high reach. Influencers and user engagement further amplify brand presence. Many entrepreneurs, like Xiaomi’s CEO Lei Jun and 360’s CEO Zhou Hongyi, have turned themselves into brand IPs. To succeed, products must also be treated as IPs. Those who don’t aspire to create premium brands aren’t seen as serious businesses. Thus, it’s essential to align label products with this trend of IP development, which builds over time through user trust.
Innovation in Custom Labels
To gain traction in the market, custom labels must innovate. For example, this year’s fashion trend, “dopamine dressing,” should influence label designs. Since labels are the most visible aspect of a product, meticulous design is crucial. New and attractive packaging will naturally draw consumer interest. Brands like Hermès and Chanel release new products yearly, relying on innovation to capture attention. Consumers are inherently curious about new things, making fresh label designs vital for attracting interest, as seen with Huawei’s new foldable phone, which drew large crowds during its launch.
