Customized labels serve as an external packaging form for products, conveying their nature, usage instructions, texture, taste, and effects. The function of customized labels lies in enhancing product appeal through design, attracting consumers to view or purchase. By creating visually striking labels, developers can innovate their products, making them more attractive and aligned with brand identity, thus boosting competitiveness in the market. Additionally, effective packaging through customized labels can capture more consumer attention and drive conversions.
Transforming Appearance through Design
The first step in product transformation is redesigning its appearance to attract consumers. In the early stages of product design, packaging should align with the product’s tone and brand positioning. For instance, Dior, as a high-end fashion brand, should embody attributes like style, trendiness, and luxury in its label design, keeping seasonal trends in mind. By incorporating popular color schemes, brands can tap into mainstream aesthetics to drive traffic and visibility. For example, a khaki-colored Hermès bag aligned with the current trend gained immense popularity. Every product should leverage trends and utilize digital platforms to enhance brand influence.
Leveraging Brand Positioning
A company that doesn’t aspire to build a brand is not a good company. When establishing a product’s brand, one must consider whether to pursue an ordinary or high-end route, as the latter can yield greater premiums and profits. However, significant investment in marketing and promotion is crucial. Mr. Li, struggling with his tea business, learned the importance of brand packaging and positioning after consulting with Mr. Xie from Huaxinmei Label Manufacturing Company. Mr. Xie offered expert advice on branding, consumer preferences, and sales strategies. Ultimately, Mr. Li chose a mid-to-high-end branding direction, achieving notable sales success by following the guidance provided.
Using Label Materials for Transformation
Different products require distinct label materials, qualities, colors, and printing techniques, making each label unique. Labels should match the current season and the product type; for cosmetics, vibrant colors are ideal to attract young consumers. Materials like foil stamping or matte lamination enhance visual appeal, while tea packaging often involves paper or tin boxes, with varying shapes affecting material costs. To establish a premium brand, companies must invest significantly in label packaging while aiming for cost-effectiveness.
