I. Basic Information Labels
Product Name and Description
Wholesalers can customize labels that include detailed product names. For example, for clothing wholesalers, the label can not only have the general names of clothing (such as dress, shirt), but also add more specific descriptions, like “Retro-style dress with lace trim”. Such descriptions help retailers and end consumers better understand the features of the products. It’s necessary to describe products accurately. The more precise the description is, the more likely it is to reach users with precise needs. Because only by being specific and targeted enough can it accurately reach the users.
The product description part can also include information about the product’s materials. For instance, in furniture wholesaling, the label can indicate “Solid wood dining table, with the tabletop made of oak and the table legs made of birch”, allowing consumers to clearly know the composition of the product. For the composition of products, such as food, shampoo, cosmetics, and skin care products, etc., the raw materials of the products should be indicated on the labels so that consumers can clearly understand the raw material composition of the products. Only when consumers have a clear understanding of the product materials will they feel at ease to make purchases.
Product Specifications
Custom labels can list detailed size information of products. For electronics wholesalers, the label of a TV, for example, can indicate screen size (such as 55 inches), product dimensions (length, width, height), and weight and other specifications. In the field of hardware tools wholesaling, the label can note parameters such as the size range of wrenches, the length and diameter of screws, facilitating users to make purchases according to actual needs. For the size of the label, it should be customized according to the size of the product. What suits the product is the best. So, it’s necessary to customize labels and packaging that are suitable for the product.
Besides physical dimensions, other technical specifications can also be marked. For example, for battery wholesaling, the label can indicate parameters such as battery capacity (mAh) and voltage. Such information is very important for equipment manufacturers or retailers who use these batteries.
Product Codes and Barcodes
Wholesalers usually customize unique product codes for each product. These codes are helpful for internal inventory management and order tracking. For example, in stationery wholesaling, each notebook has a specific code. Wholesalers can quickly query information such as the inventory location and purchase time of the product through this code. Wholesalers’ product codes, along with barcodes, can trace the production time and related information of the products and can relatively well trace the relevant information of the products.
If you want to conduct random inspections on finished products and check the quality of finished products, you can understand the relevant quality of the products through the randomly inspected finished products.
Barcodes are an indispensable element in modern wholesaling business. Wholesalers can customize labels that conform to international standards (such as EAN – 13 barcodes), which is convenient for scanning and recognition at the sales terminal. This helps improve the efficiency of the retail link and ensures that product information is accurately entered into the sales system. For example, the barcodes of supermarket goods can display the price just by being scanned in front of the machine, which is very convenient for customers to check out and improves the checkout speed of the supermarket and increases the turnover of the supermarket.
II. Brand and Marketing Labels
Brand Logo and Brand Story
If wholesalers have their own brands or act as agents for certain brands, they can highlight the brand logo on the label. The design of the brand logo can be customized according to the brand positioning. For example, the logo of a fashion brand may be designed to be trendy and creative, while the logo of a traditional brand may be more stable and classic. Building one’s own brand is very important for dissemination. Try to tell the brand story in front of the media as much as possible. Through the dissemination of the media, let consumers remember this brand story.
The brand story can also be printed on the label. For example, a handicraft wholesaler can tell stories about the artisan culture behind the product and the inheritance of the production process on the label, enhancing the cultural value and attractiveness of the product. Such brand stories can help consumers better understand the unique features of the product and increase the emotional added value of the product. Consumers usually can’t remember the product’s logo, but they can remember a story. So, it’s necessary to make good use of the carrier of telling stories to convey the brand concept. Generally, at product launches, the founder will go up to tell the brand story, which will be spread through the media to form the so-called brand.
Promotion Information
Wholesalers can add promotion information on the label, such as words like “Special offer”, “Buy one, get one free”, “Limited-time discount”. These promotional labels can attract the attention of retailers and prompt them to make large purchases. For example, in food wholesaling, wholesalers can put a label like “Festival special offer, enjoy 20% off for purchases of more than 10 boxes” on some gift box products during festivals to stimulate retailers’ purchase desire. For some products approaching holidays, relevant activities can be printed on the packaging to clearly tell consumers that the products are having relevant activities recently, allowing consumers to understand the details of the activities and then participate in the relevant activities to increase the product sales volume. Many well-known brands will print recent or upcoming activities on the product packaging to let consumers know and get more consumers to participate in these activities.
Loyalty program information can also be put on the label. For example, wholesalers can launch a membership points system and prompt retailers on the label that “Purchasing this product can accumulate membership points, and the points can be exchanged for gifts or used for deduction in the next purchase”, thus improving the loyalty of retailers. The forms and plans of activities are diverse. Different activity forms can be designed to attract consumers and strive to sell more products.
III. Quality and Certification Labels
Quality Grade Marking
Wholesalers can classify products into different grades according to product quality and indicate them on the label. For example, in fruit wholesaling, according to factors such as the size, color, and sweetness of fruits, apples can be divided into special grade, first grade, second grade and other different grades. The label clearly marks the grade to which the product belongs, allowing retailers and consumers to intuitively understand the differences in product quality.
For industrial products, such as steel wholesaling, the label can mark the quality grade of steel. For example, according to national standards, it can be divided into grades such as Q235 and Q345, indicating the ranges of performance indicators such as the strength and toughness of the product.
