Pre – communication and Requirement Sorting
Clarify the communication channels: Establish direct and efficient communication channels with customers, such as a dedicated project communication group or one – on – one online communication tools. Ensure that information is transmitted in a timely and accurate manner, and avoid deviations or omissions during multi – level information transfer. In the early stage of communication with customers, it is necessary to clearly explain the specific details and requirements of the product. This is a preparatory work before production. If not clearly explained, problems are likely to occur. For example, details such as the color, style, pattern, style, quantity, and delivery date of the custom label should be clearly stated. These are basic issues before production. Only after determining these basic issues can the product be produced.
Use requirement templates: Develop standardized requirement templates, allowing customers to clearly fill in key elements such as the label’s usage scenario, size, material, design style, and content information. Some examples or reference pictures can also be provided to guide customers to express their needs more accurately. Using requirement templates can help design label products more quickly because of the standardized templates, improve work efficiency, and accelerate the formation of an internal cycle. This can lead to receiving more business orders in this quarter and winning a larger profit margin.
Design and Creation Stage
Build a material library: Designers should build their own general material library, including various commonly used graphics, icons, fonts, and color – matching schemes. At the same time, organize and classify reference case libraries for different industries and themes, so as to quickly obtain inspiration and materials during the design process and reduce the time for starting from scratch. Designing for similar or same – industry products can accelerate the update and iteration of label design. In addition, based on the established material library, the designs in the material library can be processed to form a novel style. This way of designing is relatively fast. When many customers ask wholesalers to customize products, tasks can be completed quickly. More orders can be completed in a short time, which helps enterprises win more profit margins.
Apply design tools: Utilize the templates and preset functions of professional design software. For example, various style and effect presets in software such as Adobe Illustrator and CorelDRAW can quickly lay the basic style for label design. Some online design tools can also be used. They usually have a simple and easy – to – use operation interface and rich template resources, which can assist in rapid design and modification. During the design process, corresponding tools should be used to produce multiple labels in a short time and improve work efficiency. Sometimes, many customers come to design labels. Therefore, using professional design tools can achieve rapid design, design patterns according to customer needs, and produce results in a short period.
Adopt modular design: Decompose the label design into different functional modules, such as the brand logo area, product information area, and decorative element area. Design a variety of common styles or components for each module. During the actual design, these modules can be quickly combined and adjusted according to customer needs to form a new label design plan. The advantage of modular design is that it can quickly improve efficiency. Designs can be quickly created using modules. Products in the same industry can be directly copied and new designs added to form a new design style.
Review and Revision Stage
Internal preliminary review: After the designer completes the first draft, conduct an internal review within the team. Check from aspects such as design specifications, visual effects, and information integrity, and promptly discover and correct obvious problems and mistakes. This avoids submitting an immature design draft to the customer and reduces the probability of major revisions after customer feedback.
Online review tools: Use online collaboration platforms or specialized design review tools such as Figma and InVision. Upload the design draft to the platform, which is convenient for customers and relevant personnel to view, annotate, and provide feedback online. Customers can directly mark the areas that need to be modified on the design draft and add text explanations, so that designers can more intuitively understand customer needs and improve communication efficiency.
Establish a feedback mechanism: Develop a clear feedback process and time nodes. Require customers to provide feedback within a specific time after receiving the design draft. If the customer’s feedback is unclear or ambiguous, the designer should communicate with the customer in a timely manner to further confirm the specific requirements and avoid blind revisions.
Final Delivery and Archiving
Standardize delivery documents: Develop standard delivery document formats and content lists to ensure that the documents delivered to customers are complete and standardized, including design source files, exported files with different resolutions, annotation files, etc., to meet the customer’s usage needs in different scenarios.
Project archiving: Archive all relevant project documents, including requirement documents, design drafts, communication records, and modification records in a unified manner, and establish a clear project file. This enables quick access and reference when there are similar projects or when customers have further needs in the future, providing experience and data support for new design projects.
