Understanding the Goals and Audience
Clarify Design Objectives: First, determine the purpose of the label. Is it for product identification, brand promotion, function description, or promotional guidance? For example, if it’s a brand – promoting label for high – end folding doors, the design should highlight the brand’s high – end and exquisite image. Defining the audience is the first step. Once the design goal is clear, if the label is for brand promotion, it should be designed to be as grand as possible, with concise and elegant language, making it easy for consumers to remember the brand and expand its influence.
Thoroughly Analyze the Audience: Study the characteristics and preferences of the target customers. If the folding doors are mainly aimed at young and fashionable consumers, the label design can adopt a modern, simple, and creative style, with bright and lively colors. If the target audience is high – end customers who pursue quality, the label can use more stable and elegant colors and exquisite craftsmanship. In design, it depends on the target audience of the product. For example, when designing the outer label packaging of cosmetics, it should be designed to meet the preferences of young women, such as using light colors like khaki and Morandi colors.
Learning from and Integrating
Cross – industry Inspiration: Draw inspiration from different fields, such as fashion, art, technology, and nature. For example, draw inspiration from color combinations or pattern designs in the fashion industry’s popular elements, and apply fashionable geometric patterns or trendy colors to the folding door label design, making the label more fashionable and trendy. The most important thing in label design is to learn from others. Different styles and design effects from various industries, through multi – dimensional integration, can bring more empirical inspiration and designs to the label. For example, the exterior design of trendy blind boxes is very eye – catching, with rich external design elements. Simply speaking, dozens or even hundreds of colors are used, and this color system created by blending many colors is very dazzling, instantly attracting consumers’ attention, and increasing the likelihood of consumers purchasing blind box products.
Cultural Integration: Integrate and innovate different cultural elements. For example, combine the traditional Chinese mortise – and – tenon structure pattern with modern Western simple lines and apply it to the label design. This can not only reflect the traditional craftsmanship heritage of the folding door but also have a modern international feel. Integrating and innovating different cultures means that only through integration can innovation occur. The design of label products is all about cultural reference. For example, when cooperating with European customers to customize labels, the pattern design of the product can be combined with European culture as much as possible during the design and production. European consumers will feel a sense of belonging when they see this pattern design, and their desire to buy will be stronger.
Using New Technologies and Materials
Innovative Printing Techniques: Utilize new printing technologies to enhance the visual effect and texture of the label. For example, adopt special processes such as holographic printing, three – dimensional printing, and glow – in – the – dark printing, enabling the label to present unique visual effects under different lighting conditions, increasing the label’s 趣味性 and attractiveness. Using new printing technologies can make label products present a more delicate texture and better – designed patterns, making more consumers fall in love with Chinese designs.
Select Distinctive Materials: Try to use new or special materials to make labels, such as environmentally friendly biodegradable materials, metallic – textured materials, transparent or semi – transparent materials, etc. Metallic – textured materials can give the label a high – end and refined feel, suitable for high – end folding door products. Transparent or semi – transparent materials can create a fashionable and light – weight atmosphere, matching the modern and simple style of folding doors.
Simplification and Enhancement
Simplify the Design: Follow the principle of “less is more”, remove unnecessary elements and decorations, and highlight the core information and key elements. Through simple graphics, clear text, and bright colors, the label can convey key information instantly and leave a deep impression.
Strengthen Visual Impact: Enhance the visual impact of the label through unique graphics, distinct color contrasts, or exaggerated expressions. For example, use highly dynamic geometric graphic combinations or strong contrast colors like red and green, blue and yellow, making the label stand out among numerous products.
Interactive and Functional Innovation
Add Interactive Elements: Make the label interactive. For example, set up a QR code that, when scanned, can link to product installation videos, usage tutorials, 3D demonstrations, etc., providing consumers with more comprehensive product information. Or design interactive forms such as scratch – off cards and lucky draws to increase consumers’ sense of participation and fun.
Expand Functional Attributes: Make the label more than just an identifier. Give it other practical functions. For example, design it into a detachable ruler shape for consumers to measure dimensions when purchasing or installing folding doors. Or make the label into a small magnetic card that can be adsorbed on metal surfaces, allowing consumers to easily view product information or use it as a memo.
