Fit in with Culture and Aesthetics
Respect Cultural Differences
Thoroughly study the cultural characteristics, religious beliefs, and customs of the target market, and avoid using elements that may cause misunderstandings or offense. For example, in the Middle East, label designs should avoid patterns that go against Islamic teachings. In India, pay attention to the symbolic meanings of colors and animal patterns to avoid using inappropriate elements. Especially in Middle Eastern countries, be aware of the meats that are not consumed, such as pork and some types of fish, and do not include them in the external label design to show respect for the country’s cultural differences.
Cater to Aesthetic Preferences
Aesthetic styles vary in different countries and regions. European customers generally prefer a simple, elegant, and detail – oriented design style. You can use simple lines, soft colors, and exquisite craftsmanship to reflect the product’s quality. The US market may be more inclined towards bold, innovative, and personalized designs. You can use distinct colors, unique ideas, and exaggerated expressions to attract consumers’ attention. For different countries, we should respect their cultural differences and pay attention to aesthetic preferences. For example, Western countries often value the aesthetics of straight lines, while some small countries prefer complex lines and diverse colors. Try to get as close as possible to these aesthetic preferences.
Language and Text Norms
Use Local Languages
Product information on the label, including product names, function introductions, usage instructions, and precautions, should be conveyed in the main language of the target market. This ensures that customers can clearly and accurately understand the product content. At the same time, pay attention to the accuracy and standardization of language expression to avoid grammar mistakes or ambiguities. For specific country customers, for example, if it’s the UK, print English on the packaging. If it’s Germany, print German on the label packaging. The advantage of this is that consumers can clearly see the relevant product information. If they can’t understand the information, how can they buy the product?
Match Font Styles
Choose fonts that are in line with the culture of the target market and the brand image. For high – end and elegant brands, serif fonts can be used to reflect a sense of refinement. For modern and trendy brands, sans – serif fonts may be more suitable. For some creative or personalized brands, unique artistic fonts can be selected, but ensure the readability of the font.
Comply with Regulations and Standards
Understand Regulatory Requirements
Different countries and regions have corresponding regulations and standards regarding product label content, format, font size, color, etc. For example, the EU has CE certification label requirements, and the US has FDA label regulations. When designing labels, these regulations and standards must be strictly followed to ensure that the product can smoothly enter the local market.
Highlight Essential Information
According to local regulations, display key product information such as safety warnings, ingredient lists, production dates, and expiration dates clearly and prominently on the label. Avoid legal issues and customer complaints caused by missing or unclear information.
Reflect Environmental Friendliness and Sustainability
Emphasize the Environmental Concept
With the global emphasis on environmental protection, more and more overseas customers tend to choose environmentally friendly products. In label design, highlight the environmental features of folding door products through the use of environmental logos, green elements, or text descriptions, such as the use of environmentally friendly materials, energy – saving designs, and recyclability, to attract environmentally conscious consumers.
Use Eco – friendly Materials
When choosing materials for label production, give priority to environmentally friendly and biodegradable materials. For paper – based labels, recycled paper can be selected, and avoid using plastic or chemical materials that are harmful to the environment. This not only meets the environmental needs of overseas customers but also enhances the brand’s social image.
Provide a Personalized Experience
Customized Design
Provide personalized label design services according to the special needs and preferences of overseas customers. For example, customers may want to add their own brand logo, specific patterns, or text information to the label, or design different – style labels according to different product lines and sales channels to meet their diverse market needs. Customized designs help distinguish products from others. Consumers remember products mainly through their personalized appearance. Therefore, when designing the product’s exterior, try to create patterns that are unique and in line with the company’s style by combining with the company’s tone.
Interaction and Feedback
Set up interactive elements on the label, such as online surveys, social media interactions, and customer feedback channels, to encourage overseas customers to participate in product evaluations and feedback. Understand their opinions and suggestions on label design and products, so as to make timely adjustments and improvements, and improve customer satisfaction and loyalty. Print relevant QR codes on the label packaging and set up more interactive mini – games to increase the frequency of interaction between the corporate brand and the audience, making more consumers remember the product brand. At the same time, this can also maintain the product’s popularity as much as possible.
