- Paper-based materials
Coated paper: Smooth surface with excellent printability, allowing vivid colors and fine patterns. With matte or glossy finishes, it can create either understated luxury or a shiny, eye-catching effect. Often used in mid-to-high-end perfume labels. For example, matte-coated paper combined with hot stamping gives an elegant and refined look.
Specialty paper: Includes textured paper and pearlescent paper. Textured paper (e.g., fabric-like or leather-like) provides a unique tactile feel and layered look, fitting for personalized perfume brands. Pearlescent paper offers a soft shimmer that feels romantic and elegant, often used in women’s perfume labels.
Eco-friendly paper: With rising awareness of sustainability, FSC-certified and biodegradable papers are increasingly used. These keep a natural texture while reflecting the brand’s eco-conscious image, ideal for sustainable perfume brands.
- Plastic-based materials
Transparent PP/PET: Highly transparent, offering a “no-label” look that shows the perfume bottle’s color and texture. Works well with glass or frosted bottles, giving a clean and refined effect, widely used in premium perfumes.
White BOPP: Durable, resistant to moisture and abrasion, ensuring labels stay intact over time. Suitable for different perfume styles.
PVC: Offers flexibility and wear resistance, available in transparent, semi-transparent, or opaque options. With frosted or embossed finishes, PVC can create effects such as a hazy, upscale look — adaptable to various perfume types.
- Metal-based materials
Aluminum, brass, etc.: Used in premium perfume labels. Techniques like engraving, embossing, or electroplating add patterns and text. Metal labels are durable and stylish, elevating the product’s luxury feel. For example, anodized aluminum labels can present multiple colors while improving corrosion and wear resistance.
- Synthetic materials
Pearlized film: Made with polypropylene resin and pearlescent pigments, giving a soft pearl-like sheen. Often used for women’s perfumes, creating an elegant, romantic vibe.
Metallic silver film / mirror silver: Strong metallic feel. Mirror silver has high reflectivity, creating a bright, mirror-like shine under light. Enhances a perfume’s luxurious image, commonly seen in mid-to-high-end fragrances.
- Special materials
Leather: With its natural grain and premium feel, leather labels give perfumes a high-end, luxurious image. Techniques like embossing and hot stamping can add fine details.
Bamboo or wood veneer: With natural textures, they give an eco-friendly and unique look. Suitable for perfumes that emphasize natural or organic concepts.
Fabric: For perfumes seeking a unique tactile effect (such as car perfumes), soft fabric labels can be printed with branding via heat transfer. These labels sit naturally on fabric surfaces and are washable.
- Other special treatments
Removable adhesive (with release liner): Easy to peel off without residue, perfect for limited editions or testers. Allows consumers to change labels without damaging the bottle.
Special finishes: Techniques like spot UV, hot stamping, or thick screen printing can enhance texture and visual impact. For example, spot UV highlights logos or patterns with gloss, while thick screen printing gives raised, 3D lettering for a stronger tactile effect.
