- Build Trust: Use Professional Endorsement to Overcome Consumer Doubts
For health supplement consumers, the main concerns are safety and effectiveness. Label design must convey credibility through authoritative symbols and professional elements to eliminate hesitation during the buying process.
Visualizing certifications is a key trust-building strategy.
Place the Blue Hat logo (the official mark for health food in China) prominently on the label, using eye-catching colors (such as blue) and larger size for instant recognition of product compliance.
Include icons for GMP certification, ISO quality system certification, and other credentials, paired with simple phrases like “Nationally Certified” or “Safety Guaranteed” to reinforce credibility through third-party validation.
For imported supplements, clearly display the customs filing number and country of origin, catering to consumers’ trust in imported quality.
Communicating ingredients and efficacy scientifically enhances professionalism.
Avoid vague claims—use the format “core ingredient + proven effect”, e.g. “High-Purity Fish Oil (EPA 18% + DHA 12%) → Helps Regulate Blood Lipids,” supported by numerical data for credibility.
Visual icons (e.g. a heart for cardiovascular support, bone symbol for calcium supplements) help express functions intuitively and reduce comprehension effort.
Highlight clean-label messages such as “No Added Sugar” or “Preservative-Free” to align with modern health-conscious trends and attract ingredient-sensitive consumers.
Brand reputation and social proof also strengthen trust.
Established brands should emphasize their logo and slogan (e.g. “BY-HEALTH • Scientifically Formulated Nutrition”) to leverage accumulated brand credibility.
Emerging brands can add badges like “Chosen by 1 Million Users” or “Clinically Proven Results,” accompanied by simple icons (stars, thumbs-up) to build quick affinity.
- Target Needs: Address Pain Points to Trigger Purchase Motivation
Health supplement purchases are highly segmented (e.g. anti-aging, liver protection, calcium replenishment). Labels must pinpoint the target demographic and use contextual storytelling to strengthen the perception that “this product fits me.”
Visualize target groups to quickly capture attention.
For middle-aged and elderly consumers, use large fonts and high-contrast colors (e.g. black text on beige background) to highlight phrases like “For Seniors” or “Gentle & Easy to Absorb,” with friendly icons such as canes or glasses.
For young professionals, adopt a minimalist and modern style emphasizing needs like “Liver Support for Late Nights,” “Anti-Fatigue,” or “Easy to Take On the Go,” supported by lifestyle icons (coffee cup, clock).
For female consumers, focus on “Beauty & Skin Health” or “Menopause Care,” using soft pink or lavender tones with floral or skin-texture motifs to evoke a sense of gentle care.
Scenario-based expression can awaken potential demand.
Combine short text with icons to depict usage moments, e.g. “One capsule after breakfast—replenish daily vitamins” or “Late-night essential for detox and liver protection.”
For seasonal needs (e.g. winter calcium supplements or spring anti-allergy products), integrate relevant seasonal visuals (snowflakes, leaves) and short taglines like “Seasonal Defense” to spark immediate relevance and impulse buying.
Concrete efficacy promises work better than abstract claims.
Replace vague terms like “highly effective” with measurable statements such as “Improves sleep quality in 28 days” or “Boosts immunity after 4 weeks of consistent use.”
Complement these with simple visual aids—such as line charts showing gradual improvement—to make benefits tangible and persuasive.
- Visual Impact: Create Strong Recall and Boost Shelf Competitiveness
The health supplement market is crowded; your label must deliver strong visual impact to stand out both on physical shelves and online listings, forming an instant memory point.
Color palette should balance professionalism with high recognition.
Primary colors:
Blue → conveys health and reliability
Green → symbolizes nature and safety
White → communicates purity and simplicity
Avoid overly bright or flashy tones; maintain the calm, trustworthy image typical of supplements.
Accent colors (e.g. orange for vitality, gold for premium quality) can highlight key messages such as discounts or “Buy-One-Get-One” offers. Limit the palette to two or three complementary colors—for instance, blue + white suggests clinical professionalism, while green + gold evokes natural luxury.
Graphics and typography should be clean and powerful.
Use minimalistic icons instead of complex illustrations—shields for protection, droplets for hydration—to increase information clarity.
Choose readable sans-serif fonts (e.g. Helvetica, Source Han Sans).
Emphasize key information—product name, main benefit—with bold, larger type; keep secondary details like ingredients or directions smaller but legible for all age groups.
Premium supplements may pair serif fonts with gold foil stamping to enhance luxury appeal.
Layout structure should emphasize hierarchy and simplicity.
Adopt a clear top–middle–bottom layout:
Top: brand logo and certification mark for instant recognition
Middle: product name, main function, and target audience—occupying the visual focal point
Bottom: supporting details (ingredients, directions, certifications) arranged neatly in smaller text
Appropriate whitespace enhances sophistication and prevents visual fatigue.
For example, a calcium supplement label might feature “High Calcium, Easy Absorption” in large bold letters at the center, paired with a bone icon—clean, clear, and memorable.
