Integrating Popular Cultural Elements
Film, Television and Music: Design by leveraging popular film and television works, as well as music IPs. For example, print the silhouettes of classic scenes or characters from the TV series “The Knockout” on the wine label, or use the album covers or concert posters of popular bands as the background of the wine label to attract the attention of TV drama fans and music lovers.
It is also possible to cooperate with the latest and most popular TV drama IPs. Since popular movies and TV dramas have extremely strong dissemination power, cooperation and promotion can be carried out by taking advantage of these popular works, which can make the product become popular quickly within a short period. However, corresponding marketing expenses also need to be invested.
In addition, cooperation can be carried out with some popular big IPs. For example, cooperate with “Game of Thrones”, as well as Disney’s Donald Duck and Mickey Mouse, so that these big IPs can drive the popularity of less well-known wines. Generally, in China, well-known brands are relied on to drive other unknown brands. Combining the novel with the traditional, and integrating trends with less well-known brands makes it easy for the product to become popular.
Social Media Hot Topics: Incorporate internet hot topics into the text or patterns of the wine label. Present popular words like “shuan Q” and “jue jue zi” on the wine label with creative fonts, and match them with interesting emoticons or relevant patterns, making the wine label full of the vitality of the internet era and triggering the resonance of young consumers. By using the jokes and hot topics that netizens love to see and hear, these highly disseminated and popular internet buzzwords can spread quickly on the internet and form an internet craze. Their combination with customized wine labels will also spread rapidly.
Trendy Art Styles: Pay attention to current popular art styles, such as Pop Art, Cyberpunk, Minimalism, etc. Taking the Cyberpunk style as an example, the wine label can use high-saturation neon colors, lines with a sense of technology, and digital elements to create a highly futuristic visual effect. By catering to the current audience group and designing icons that the audience likes, it can attract consumers’ attention and prompt them to purchase and consume the wine.
Applying Popular Color Trends
Following Authoritative Color Releases: Refer to the annual popular color and color trend reports released by authoritative institutions such as Pantone. If the annual popular color is Viva Magenta, it can be used as the main color of the wine label or an important accent color, and be matched with colors of the same color system or complementary color systems to create a fashionable and coordinated visual effect.
Adapting to Seasonal and Festival Colors: Select colors according to the characteristics of different seasons and festivals. For example, use fresh light pink and light green in spring, bright blue and yellow in summer, warm orange and brown in autumn, and calm red and dark green in winter. For customized wine labels launched on Valentine’s Day, a large amount of red and pink representing love can be used. Christmas wine labels mainly use the classic red and green colors, and are matched with gold and silver to increase the festive atmosphere.
Combining with New Technologies and Processes
Augmented Reality (AR) and Virtual Reality (VR): Utilize AR or VR technology to enable consumers to watch virtual wine tasting events, the scenery of wineries, the wine-making process, etc. related to the wine by scanning the wine label with their mobile phones, or enter a virtual world related to the theme of the wine label, increasing the interaction and fun between consumers and the wine label.
Smart Label Technology: Adopt smart temperature-sensitive labels, where the color or pattern of the wine label will change as the temperature of the wine changes, bringing consumers a novel experience. Or use wine labels with NFC functions, and consumers can obtain detailed information about the wine, brand stories, etc. by touching the label with their mobile phones.
Special Printing Processes: Apply special printing processes such as hot stamping (gold and silver), laser engraving, embossing, and matte finishing to make the wine label more textured and three-dimensional. The laser engraving process can make the wine label present gorgeous color changes from different angles, and the embossing process can make the patterns or texts on the wine label have a concave-convex feeling, enhancing the quality and visual appeal of the wine label.
Reflecting the Concept of Sustainability and Environmental Protection
Environmentally Friendly Materials: Select recyclable and biodegradable paper materials or other environmentally friendly materials to make wine labels, such as recycled paper and bamboo fiber paper. Mark words like “Environmentally friendly materials, green life” on the wine label to reflect the brand’s environmental awareness and meet the current consumers’ pursuit of environmentally friendly products. The selected materials should be as environmentally friendly as possible because environmentally friendly materials can protect the earth’s environment and can be recycled, reducing material waste, as wine bottles can be recycled.
Simple Design: Adopt a simple design style, reduce unnecessary decorations and complex patterns, which not only conforms to the current aesthetic trend of simplicity and fashion but also can reduce printing costs and material usage, reflecting the concept of environmental protection. Use simple lines, pure colors, and clear text to convey the key information of the wine, presenting a simple yet tasteful style.
A simple design can make consumers remember the red wine brand better. Moreover, a simple design can save corresponding materials and design costs. The aesthetic of simplicity and grandeur helps consumers develop a favorable impression of the product, thus prompting them to purchase and consume the product.
