Fruits are commonly sold in supermarkets. To sell fruits well, some small tricks can be employed, such as sticking labels on the exteriors of fruits to attract consumers’ attention.
Highlighting Fruit Characteristics
Showing the Appearance of Fruits: Accurately depict the shape of the fruits in a realistic way, including their unique contours and surface textures. For example, the teardrop shape of a strawberry and the seeds on its surface, as well as the rough texture of a lemon’s surface, so that consumers can immediately recognize what kind of fruit it is. Present the fruit in a realistic way to show its vivid color and juiciness, as well as convey how the texture of the fruit is.
Emphasizing Freshness: Reflect the freshness of the fruits through colors and details. Use bright and rich colors, such as tender green for the leaves of the fruits, and add a moist and glossy effect to the fruit skins. You can also draw some water droplets on the surface of the fruits to create a fresh visual effect as if they have just been picked. Emphasizing the freshness of fruits is important because freshness is a key factor that attracts consumers, just like vegetables. Only when they are fresh enough can they attract consumers’ attention to the greatest extent. Consumers’ attention is limited, and fruits can only attract consumers by claiming to be fresh. So, sufficient marketing efforts should be made regarding freshness. For example, mark on the label when the fruits were produced so that consumers know the production time and feel assured about the freshness of the fruits, which can enhance their purchasing desire.
Using Creative Elements
Personification Design: Endow fruits with anthropomorphic features. For example, draw cute eyes, a mouth, and limbs on an orange to make it look lively, as if it is interacting with consumers, which increases the fun and affinity of the stickers. The personification design is in line with children’s psychology and can attract them to buy the products. Personification means using vivid images and labels to describe the products, and this kind of personification is easy for children to understand.
Incorporating Storytelling: Design a series of stickers with a story. For example, take fruits as the main characters and create an adventure story in an orchard or a scene of a fruit party, etc., so that consumers can have associations when they see the stickers and be attracted by the stories behind them. Incorporating storytelling is also an important way to market fruit products. Only by telling a good story can more consumers be attracted to buy the products. Many big brands also hold product launch events to tell stories about their products. Telling a good story can attract more consumers.
Selecting Appropriate Colors
In Line with the Natural Colors of Fruits: Use the natural colors of the fruits as the base tones. For example, use yellow for bananas and purple for grapes. This can enable consumers to quickly identify the types of fruits and also convey the natural and pure feeling of the fruits. Design fruit labels using the natural colors of the fruits. For example, since an apple is red, use a red label to match the red apple.
Contrast Color Matching: Use contrasting colors to highlight the visual effect of the fruit stickers. For example, on a green watermelon sticker, use red fonts or decorative elements to emphasize the brand name or some key information, making the sticker more eye-catching and attracting consumers’ attention. When choosing the colors for the labels, some mixed colors can also be used. Mixed colors are more eye-catching and gorgeous. For example, the combinations of red and yellow or red and green can be very striking.
Adding Text Information
Concise Descriptions: Use simple and clear words to label the variety and characteristics of the fruits, such as “Juicy Honey Peaches” or “Sweet and Fragrant Mangoes”, etc., so that consumers can more intuitively understand the advantages of the fruits. Concise descriptions are easier for consumers to remember at a glance. Since people’s attention is limited, only short and straightforward descriptions can make consumers remember in a short time.
Interesting Slogans: Design some interesting and creative slogans, such as “The Apple You’ll Fall in Love with at the First Bite” or “The Little Vitamin C Bomb in Fruits (Lemon)”, etc., to increase the fun and attractiveness of the stickers and stimulate consumers’ purchasing desire. Interesting slogans are easier to remember, especially those that rhyme. For example, “You love me, I love you, Mixue Ice Cream & Tea is sweet and lovely”, these are all interesting and catchy slogans that are easy for consumers to remember.
Enhancing the Texture and Craftsmanship
Using Special Materials: Use sticker materials with special textures, such as matte, pearlescent, or laser materials. The matte material gives a low-key and high-end feeling; the pearlescent material can make the sticker show a soft luster under the light, adding a sense of luxury; the laser material has a strong visual impact, making the sticker cooler. Using nice stickers, such as beautiful and cool ones, like matte stickers, or those with prints, gold stamping, silver stamping, etc., can be very attractive.
Exquisite Craftsmanship: Apply craftsmanship such as gold stamping and embossing to enhance the quality of the stickers. For example, use the gold stamping process on the contour of the fruit or the brand name to make it more prominent and eye-catching; the embossing process can simulate the texture of the fruit, making the sticker more three-dimensional and realistic.
