Candles are a common consumer product overseas. For example, people light candles indoors to create an atmosphere, and daily scented candles are also a type of candle product. To be remembered among everyday consumer goods, corresponding strategies need to be formulated. For instance, designing attractive labels for candles, which should be novel, eye-catching, and easy for consumers to remember.
Highlight Core Elements
Strengthen the Brand Identity: Place the brand logo in the most prominent position on the label to ensure its uniqueness and high recognizability. Use unique colors, shapes, or patterns so that consumers can quickly identify the brand among numerous products. For example, the candle label of Diptyque features its iconic oval pattern and concise brand name, leaving a deep impression. To make the product more memorable for consumers, the brand identity can be strengthened. For example, the design of the brand logo and the pattern itself should be exquisite and ingenious, making it visually easy to remember.
Emphasize Product Features: If the candle has unique scents, ingredients, or functions, highlight them on the label with concise and eye-catching text and images. For example, “Made from natural plant wax, pure and additive-free” or “Lavender scent, helps with sleep and relaxation”, and use corresponding plant patterns to illustrate, allowing consumers to quickly understand the core selling points of the product. Also, try to emphasize the product features as much as possible, magnify the distinctive parts, and make the marketing and label design more unique. Only by being more innovative in the design can the product be remembered by consumers, because this is an era of rapid iteration. Only by being outstanding, special, and surprising enough can it be remembered by consumers.
Apply Creative Design
Unique Graphic Creativity: Use imaginative and creative graphics to attract consumers’ attention. They can be concrete or abstract graphics related to the candle’s theme, or some unique artistic illustrations. For example, for a candle with a starry sky theme, a beautiful starry sky illustration is drawn on the label, accompanied by twinkling stars and shooting star elements, creating a dreamy atmosphere and making consumers curious and interested. For the graphics designed, they should fit the corresponding theme. For example, if the theme is festive, the candle can be designed in red, which is a favored color and can well create a unique atmosphere.
Innovative Typography: Break the conventional text layout and adopt unique layouts and font designs to make the label more personalized and dynamic. For example, transform or artistically process the font of the product name so that the text seems to be “burning” or “floating”, echoing the theme of the candle. At the same time, rationally use the contrast of text size, thickness, and color to highlight important information and enhance the visual hierarchy.
Use Special Processes: Apply some special processes in label production, such as hot stamping (gold or silver), embossing, UV printing, etc., to increase the texture and three-dimensional effect of the label. These special processes not only make the label more visually appealing but also allow consumers to feel the high quality of the product when touching it, thus leaving a deep impression.
Pay Attention to User Experience
Emotional Resonance: Convey information related to consumers’ emotions through the label design to trigger emotional resonance. For example, use warm words, touching stories, or specific scene illustrations on the label to make consumers emotionally touched when they see it. For a candle named “Warm Memories”, the label shows a warm scene of a family sitting around the fireplace, with the words “I’ll be with you in every warm moment” written beside it. This can make consumers associate with the warmth and happiness of their families, making it easier for them to remember the product.
Provide Practical Information: In addition to the basic product information, provide some practical tips or usage suggestions on the label to increase the added value of the product and user stickiness. For example, “When the candle is burning, trim the wick to 0.5-0.7 centimeters to make the burning more complete and the fragrance more intense”, etc. This makes consumers feel the thoughtfulness and professionalism of the brand, and thus they will have a favorable impression and memory of the brand and the product.
Maintain Style Consistency
Serialized Design: If there are multiple styles of candle products, adopt a serialized label design to maintain the overall style consistency while reflecting the uniqueness of each product in details. For example, a certain brand’s candle series all adopt a unified minimalist style and the same color system, but different floral patterns are designed according to different scents, which is not only convenient for consumers to identify the brand but also to distinguish different products.
Consistent with the Overall Brand Image: The label design should be in line with the overall brand image and brand culture. From colors, fonts, graphics to the style of the copywriting, they should all reflect the brand’s personality and values. In this way, when consumers see the candle label, they can quickly associate it with the brand, strengthening the brand’s impression in consumers’ minds. The external design of the candle label should be consistent with the brand image.
