Newcomers often have many misconceptions and confusions when it comes to label procurement. How can we address and solve these issues? Custom labels are often used on the exterior of products, and any business that wants to succeed and grow needs to procure labels. There are definitely methods and techniques for label procurement. For instance, one can focus on the materials used for label packaging, create labels suitable for the company’s products, design labels that align with current trends for the quarter, and develop labels that cater to this year’s consumer preferences. Different companies and products have different approaches to label procurement.So, what do wholesalers consider the best labels? The answer is: labels that are suitable for their company’s products.
Procurement of Innovative Labels
Wholesalers should pay attention to choosing innovative label designs when procuring labels. Each year, product development involves innovation, so label packaging must keep up with trends to maximize consumer appeal. Some large companies may remain stagnant while their products thrive, possibly neglecting R&D. In terms of label packaging, they can make updates and iterations to attract consumers. For instance, a large company like Wahaha has innovated in its external labels, carefully designing labels on its bottles. Consumers notice these details; when you see a new beverage on a supermarket shelf, you’re likely to pick it up or lean in to check the brand or new flavor. You’ll compare flavors, sizes, and ingredients—all of this information is on that small label. Therefore, innovation in label packaging design is crucial. When negotiating with label manufacturers, it’s important to consider which materials are most suitable for the company’s products, which materials offer good cost-performance, and which materials won’t clash with competing products.
Procurement of High-Quality Labels
Wholesalers must also pay attention to the quality of label packaging, as quality determines the market positioning of a product. High-quality labels can command higher prices in the economic market. For example, the same type of tea can have different prices based on its label packaging. If you plan to position your tea as a mid-to-high-end product, it’s essential to invest in careful packaging. Such packaging will likely circulate at a higher market price, as substantial investment in label packaging can lead to greater price premiums. Conversely, if you aim for a low-end route, you’ll spend less on label packaging and may not achieve much price premium in the market, leading to a low-margin, high-volume sales strategy. Therefore, when wholesalers procure labels, they should consider their company’s economic performance, cash flow, and sales forecasts, and consult with key personnel to determine how many labels to customize and whether to pursue a mid-to-high-end or low-end strategy.
Procurement of Brand-Appropriate Labels
When negotiating with label manufacturers, wholesalers should analyze their company’s product characteristics, annual sales goals, and other factors. It’s essential to choose labels that align with the brand. For example, a company producing daily-use cosmetics aimed at young women should design labels that resonate with this demographic, incorporating colors, styles, and trends that appeal to young female consumers. Meeting these requirements will attract consumers to new product launches, resulting in better sales performance.
Mr. Li, a young entrepreneur, made a significant mistake while managing his food company. Inspired by other products that utilized fashionable label elements to stand out, Mr. Li wanted to capitalize on this trend and quickly found a label manufacturer to customize 100,000 labels with trendy designs. However, by the time this large batch of labels was completed and ready for a new product launch, the fashion trend had already passed. Ultimately, Mr. Li ended up with unsold products, facing a downturn in the market. This story illustrates that when faced with new trends and opportunities, we should analyze them carefully rather than blindly pursuing them. We should choose label packaging that fits our products and aligns with market demands to achieve success.
