If you want to promote and expand the business of gift boxes in overseas markets, you can start with the media to conduct publicity overseas. Offline media is the way with the lowest cost and the quickest establishment of promotional channels as well as the channel for rapid dissemination of information. Most social platforms allow users to like, forward and comment, and on this basis, the information can be spread as widely as possible. Social media is currently the best promotional method because online promotion is a way that costs the least, takes effect quickly and attracts a large number of customers.
Online Channels
Social Media Platforms
Establishing brand accounts: Create official accounts on international mainstream social media platforms such as Facebook, Instagram, Twitter and Pinterest. These platforms have a huge global user base. You can display the unique features of the gift box craftsmanship through exquisite pictures, interesting videos and detailed text descriptions. For example, regularly release videos of the production process of gift boxes, showing every step from material selection, design sketches to handicraft making, so that overseas users can intuitively feel the exquisite craftsmanship.
Article promotion: You can also start from the aspect of article promotion. Write some information about the products to introduce Chinese products to overseas customers and let them know about Chinese products. This can increase the probability of customers’ inquiries and the transaction volume.
Social media advertising: Utilize the advertising functions of the platforms to precisely target potential customers according to factors such as the geographical location, age and hobbies of the target market. For example, if the target market is European and American countries, the age is targeted at people aged 25 – 45 with an interest in fashion and gift culture, you can create targeted advertising content to attract them to pay attention to the gift box craftsmanship.
Cooperating with influencers: Look for influential influencers in fields such as lifestyle, home decoration and gift recommendations overseas to cooperate with. These influencers can recommend products to their fans by trying out gift boxes, making unboxing videos or sharing collocation suggestions. For example, cooperate with well-known home bloggers in Europe and America and let them show creative ways of packaging gifts with gift boxes during festivals, so as to enhance brand awareness. Make use of the high popularity and large number of fans of influencers to attract more attention, spread the enterprise product information so that more people know about it, and encourage more customers to cooperate with you, thus obtaining more overseas customers.
Cross-border E-commerce Platforms
Entering well-known platforms: Choose large cross-border e-commerce platforms such as Amazon, AliExpress and eBay to open stores. These platforms have already accumulated a large number of overseas consumers and can provide relatively stable traffic and sales channels. On the store page, it is necessary to introduce in detail the characteristics, materials used, sizes, customization options and other information of the gift box craftsmanship, and provide high-quality product pictures and customer reviews to enhance consumers’ purchase confidence. Choose cross-border platforms, get familiar with cross-border operations, better list the corresponding products, let overseas consumers make inquiries, increase the inquiry channels and expand the promotion speed of products.
Optimizing product pages: Optimize product titles, keywords and descriptions according to the search habits of overseas markets. For example, use English keywords and refer to the popular search words in the target market to ensure that the products are more likely to be found in the search results. Meanwhile, provide multilingual customer services to facilitate communication with consumers from different countries. Optimize the product pages and keywords. Through optimization, customers with demands in the market can find the corresponding merchants as soon as possible and cooperate with them.
Utilizing platform promotional activities: Actively participate in various promotional activities held by the platforms, such as Black Friday and Christmas promotions. Attract overseas consumers to buy gift boxes by providing discounts, full reductions, free gifts and other preferential measures to increase the exposure and sales volume of products. Merchants hold promotional activities and cooperate with corresponding holidays when holidays are approaching. Combine the liveliness of holidays with product marketing activities. Through the combination of the two, greater traffic and attention can be obtained.
Company’s Official Website
Building a multilingual website: Establish a professional company’s official website and provide multiple language versions, such as English, French, German and Spanish, to facilitate browsing by customers from different countries. The website design should conform to the aesthetic habits of overseas users and highlight the high-end quality and cultural connotation of the gift box craftsmanship. For example, display beautiful pictures of gift box products on the homepage of the website, accompanied by simple and clear text introductions, so that users can be attracted immediately when they enter the website. Since many different countries use different languages, it is necessary to build a multilingual website to meet the needs of customers in different countries and markets and their inquiries. Establish multilingual channels to meet the needs of different countries.
Content marketing: Open a blog on the website and publish high-quality content related to gift box culture, gift packaging skills and creative gift collocations. This can not only increase the traffic of the website but also establish the professional image of the brand in the field of gift boxes. For example, write an article about the cultural differences of gift boxes in different countries, share interesting cultural customs and corresponding design inspirations for gift boxes to attract the attention of overseas readers. Content marketing is to sell through the content related to products. By releasing information to the market, it can attract the attention of customers with demands.
Search Engine Optimization (SEO): Optimize the website structure, content and keywords to improve the ranking of the website in search engines (such as Google). In this way, when overseas users search for keywords related to gift boxes, the website will have a greater chance to appear at the top of the search results. For example, conduct in-depth research on keywords such as the materials, styles and uses of gift boxes and distribute them reasonably in the website titles, texts and meta tags.
