Fragrant ink has a wide range of applications because pleasant scents are very appealing. For example, in the stationery industry, there are scented erasers and gel pens that all have a fragrance. Having a scent is also a form to attract consumers to make purchases. In addition, fragrant ink is a way to attract consumers. Nowadays, people are under a lot of pressure, and they like to light aromatherapy candles at home or buy some scented items to soothe their body and mind. The fragrance itself is also an important method and means to attract consumers, because people naturally yearn for beautiful things.
Packaging and Printing Industry
Food Packaging: Fragrant ink can be used for printing food packaging, such as the packaging of chocolates, candies, biscuits, etc. When consumers open the packaging, they can smell the scents related to the food, such as the rich aroma of chocolate and the fruity fragrance of candies. This kind of scent hint can stimulate consumers’ sense of smell, arouse their appetite, and increase the attractiveness of the products. The fragrance of food packaging is also very important, because whether the food is delicious or not depends on the fragrance to attract consumers.
Cosmetics Packaging: For the packaging of cosmetics such as perfumes and skin care products, fragrant ink can be printed on the outer boxes or bottles of the products. For example, using fragrant ink with a scent similar to that of the perfume on the perfume packaging box allows consumers to experience the fragrance notes of the product through their sense of smell in advance, playing a very good promotional role. Printing a faint floral or herbal fragrance on the packaging of skin care products can convey the natural and gentle characteristics of the products and enhance the overall image of the products. The consumer group of cosmetics is mainly women, so it is relying on the fragrance to attract women. Moreover, women are naturally interested in scents. They like to use perfumes and all things with a fragrance.
Gift Packaging: Using fragrant ink on gift boxes and gift bags can add a unique surprise to the gifts. For example, using rose-scented ink for Valentine’s Day gift packaging, and using pine or gingerbread-scented ink for Christmas gift packaging can create a festive atmosphere, allowing the recipient to feel the wonderful atmosphere before opening the gift. Spraying perfume once when using gift packaging can help make the person who receives the gift feel in a good mood.
Advertising and Promotion Industry
Posters: Fragrant ink can be used in movie posters, concert posters, or product promotion posters. For example, the poster of the movie “Ratatouille” can use ink with the scent of food to attract the attention of the audience; using corresponding fragrant ink on cosmetics posters can enable consumers to more intuitively feel the fragrance characteristics of the products and enhance the promotional effect of the advertisements.
Leaflets: When businesses distribute product leaflets, using fragrant ink can make the leaflets stand out among numerous advertisements. For example, when a real estate developer promotes a villa project, using ink with the scent of grass or flowers can create a comfortable living environment atmosphere; when an automobile brand promotes a new car model, printing the leaflet with leather-scented ink implies the high-quality interior materials of the car.
Outdoor Advertising: Fragrant ink can also be applied to bus stop advertisements, outdoor billboards, etc. For example, using ink with the local characteristic scent in outdoor advertisements of tourist attractions, such as using a fishy or salty scent ink for seaside scenic area advertisements, can evoke people’s longing for the sea; using floral-scented ink for flower exhibition advertisements can attract the attention of passers-by and stimulate their interest in visiting. Since outdoor advertisements have a fragrance on their surface, they will attract people who stop to take a look. Then, the popularity of the advertisement is increased invisibly, which is also a good way to increase the dissemination.
Publishing Industry
Children’s Books: Using fragrant ink in children’s picture books, storybooks and other reading materials can increase the fun and interactivity of reading. For example, a storybook about a garden can use floral-scented ink on relevant pages, making children feel as if they are in the garden; a picture book about food using food-scented ink can help children better understand the taste of various foods, and at the same time attract children to read and cultivate their reading interest. Some scented books in the publishing industry can also attract consumers’ attention well. And because the book has a fragrance, children will focus more on the book when reading it.
Fragrance Books: For some books with the theme of fragrance, such as perfume appreciation guides and aromatherapy books, fragrant ink can be used to match the content. When introducing different perfume notes, use corresponding fragrant ink to print the relevant pages, allowing readers to more intuitively feel the characteristics of various perfume notes and enhance the reading experience. Fragrance books let people understand various perfumes, and there is a unique experience when introducing these perfumes. Fragrance can also soothe people’s minds well.
Label Industry
Product Labels: Using a light lavender-scented ink on clothing labels gives people a fresh and comfortable feeling, implying that the clothes have been well washed and maintained; using fruity or wine-scented ink on wine labels can highlight the flavor characteristics of the wine and enhance the sense of quality of the product.
