I. Brand Building and Differentiated Competition
Building Brand Image
Wholesalers can display their brand logos, brand names, and brand concepts on products through customized labels. Over time, these products with customized labels continuously circulate in the market, gradually establishing a unique brand image in the minds of consumers. For example, a wholesaler specializing in household goods, if it adopts a warm and simple design style on its customized labels and highlights the brand concept of “quality life”, consumers will associate this style and concept with the wholesaler in the long run. Only by building a brand image can a wholesaler be remembered by consumers. There are many similar competing products in the market. To be remembered in the market, one has to establish their own brand logo. A brand is an important symbol that distinguishes you from other users. When consumers see this symbol, they can recall the products of this brand. A brand is also a symbol that enables consumers to remember quickly.
Differentiating from Other Wholesalers. In the highly competitive wholesale industry, the phenomenon of product homogeneity is quite serious. Customized labels can make the products of wholesalers stand out among numerous similar products. For example, in the field of clothing wholesale, wholesalers can customize labels with unique patterns, brand stories, or descriptions of environmental protection concepts, making their clothing products different from those of other wholesalers in both appearance and connotation, thus attracting more attention from retailers and end consumers.
Enhancing Brand Loyalty
When retailers and end consumers identify with the brand image conveyed by the wholesalers’ customized labels, brand loyalty will gradually be formed. The long-term use of customized labels helps wholesalers maintain relationships with old customers. For example, an electronics wholesaler whose customized labels have always emphasized the high quality of products and excellent after-sales guarantee. Retailers who have been purchasing the products of this wholesaler for a long time will continue to cooperate because of their trust in this brand image. For end consumers, if they have a good experience with the products with the wholesalers’ customized labels, they are more likely to choose the products with this brand label when purchasing similar products next time.
II. Meeting Diversified Market Demands and Flexible Adjustment
Meeting the Requirements of Different Retailers
Different retailers have different market positioning and sales strategies. Wholesalers can better meet these diversified demands through customized labels. For example, some retailers focus on the high-end market, and they may require wholesalers to provide products with labels made of high-grade materials, with exquisite designs and detailed information; while some retailers that focus on cost performance may need labels to highlight the price advantages and basic functions of products. Wholesalers can customize labels according to the specific requirements of retailers, thereby expanding their customer groups. In the long run, this helps consolidate the cooperation relationships with various retailers. The retail prices in different regions should change according to market changes. There are differences in market prices in different regions. Due to the local supply and demand relationship and people’s consumption situation of the product, the product should be priced according to the actual situation.
As market trends change, the demands of retailers will also change. Wholesalers can flexibly adjust the content and design of labels. For example, when green consumption becomes a market hotspot, wholesalers can add descriptions of the environmental protection attributes of products in the customized labels, such as “made of recyclable materials” or “low-energy-consuming products”, to help retailers better adapt to market changes and at the same time keep their products competitive in the market.
Coping with Differences in Different Regional Markets
Wholesalers usually face multiple regional markets. Customized labels can help them adapt to differences in culture, regulations, and consumption habits in different regions. For example, in different countries, the requirements for language, measurement units, and certification marks on product labels are different. Wholesalers can customize labels that meet the local requirements for specific regional markets, so that they can successfully promote their products to these markets and maintain their sales shares in these regional markets in the long term. For example, food wholesalers selling in Europe need to mark detailed information such as nutritional components and allergens on customized labels in accordance with the EU’s food label regulations to ensure the long-term legal sales of their products in the European market. There are requirements for the sale of goods in different regions. For example, marijuana cannot be sold in China, while it can be sold in some other European countries.It should be noted that the example about marijuana in the text is incorrect. Marijuana is an illegal drug in China and most countries in the world, and it is strictly prohibited from being sold or used.
