You might be wondering what issues manufacturers face during the label customization process. For example, you may not know how to find a label manufacturer or what type of label design will sell well for your products this summer. You might also be unsure of what styles would resonate with consumers. If you’re feeling lost with these questions, this article may help you find solutions.
Cost-Effectiveness
When a business customizes labels for its products, it should have a clear understanding of several factors: the product’s brand identity, market positioning, and scale. Label packaging should be designed based on cash flow to achieve the best cost-effectiveness. If a company’s cash flow or last year’s sales were not particularly strong, it would be wise to negotiate with label manufacturers for more cost-effective options. For instance, you might choose lower-priced labels that still maintain good quality and align with the brand’s tone. In the cosmetics industry, for example, using mid-range labels may suffice, as these labels typically convey usage instructions, performance, texture, effects, and quality—essentially standard product descriptions. The outer packaging is crucial and should attract consumers effectively. If your product aims for a high-end brand image, you should creatively engage with different label manufacturers to negotiate prices and compare options. This strategy allows you to allocate more resources to marketing. New products are often promoted online to capture consumer attention, followed by offline product launches, enhancing visibility and market impact.
Market Trends
When customizing labels, wholesalers should conduct market research to identify current trends, popular colors, and fashions. A clear understanding of the market is vital when collaborating with label manufacturers to design packaging that aligns with this year’s consumer preferences. This approach is a strategy for winning over consumers; in the business world, preparation is key. It’s important to understand consumer psychology and address their needs and pain points. For instance, if your business is in the fragrance industry, you could incorporate trending colors into the label design. Using fashionable colors that are well-known among consumers can significantly boost online exposure and sales conversions for fragrance products.
If you find yourself unsure about label design for your products, have no clear ideas about product positioning or your plans for the year, or have doubts about customizing labels, you can contact Huaxin Mei Label Industrial Co., Ltd. via WhatsApp: +8618680366752.
Basic Information
It’s crucial for businesses to consider several key details when customizing labels, including size, type, printing technology, quantity, surface treatment, materials, quality, printing techniques, special processes, features, usage, packaging, shipping, minimum order quantity, fast delivery times, transportation methods, and pricing. When discussing label production with manufacturers, ensure that these foundational aspects are agreed upon to avoid issues during delivery.
For example, if you produce tea products, smaller packaging can increase volume and allow for higher pricing. By utilizing smaller packages, you can build up inventory, thereby increasing the overall quantity of labels needed. If you have a large stock of tea this year and wish to clear it, consider more affordable label packaging to implement a strategy of selling at lower margins for higher volume. Clear sales goals and accurate product positioning are essential for precise label customization.
