Customized labels require price negotiation between the customizing merchants and wholesalers. So, what should be noted when negotiating with wholesalers? When negotiating with wholesalers, one should discuss the price, style, pattern, logo, quantity, and delivery date. Find out the lowest possible price and negotiate with the customer to the greatest extent to reduce the price. If both parties find it suitable, they can engage in long-term cooperation to strive for greater premium.
Clarify Your Own Needs
Determine Customization Details: Clearly define specific requirements such as the size, shape, material, color, quantity, and process of the stickers. For example, whether to choose ordinary paper, PVC, or waterproof material for the material, and whether to use screen printing, heat transfer printing, or bronzing for the process. Only with clear requirements can wholesalers provide accurate quotations and facilitate subsequent price negotiation. The details of customization are very important. It is necessary to discuss with the customer about what materials and related processes to use.
Estimate the Customization Quantity: Generally speaking, the larger the quantity of customized stickers, the lower the unit price. It is necessary to reasonably estimate the customized quantity based on actual needs and budget, which can not only meet the usage requirements but also strive for more favorable prices. When negotiating with customers, communicate with them to get them to place as many orders as possible within their financial capacity to drive down the price. Larger quantities can lead to lower prices.
Set a Price Budget: Have a psychological expectation and budget range for the price of customized stickers in advance. Negotiate with wholesalers based on the budget to avoid being affected by the wholesaler’s quotation and exceeding your affordability.
Understand the Market Conditions
Investigate Market Prices: Through online e-commerce platforms, offline wholesale markets and other channels, understand the general price range of similar customized stickers, grasp the market average price and price fluctuations, so that you have a clear understanding and more confidence in the negotiation. Investigate industry prices and the specific factors that affect the label industry, and set prices according to market conditions and economic situations. Pricing is very important. A lower price can save economic costs, and the saved costs can be used in other departments to play a greater role in other departments.
Analyze Cost Composition: Understand that the cost of customized stickers mainly includes material cost, design cost, production cost, transportation cost, etc. If the material cost accounts for a relatively large proportion, when the raw material price fluctuates, the price can be negotiated with the wholesaler accordingly. Analyze the cost composition and choose more cost-effective materials in terms of time or material selection.
Choose the Right Wholesaler
Examine Qualifications and Reputation: Check the wholesaler’s business license, business license and other qualification documents, understand its operating years, customer evaluations, industry reputation, etc., and choose a wholesaler with good reputation to avoid fraud or quality problems. Conduct background checks on wholesalers, check their credibility and reputation in the market.
Evaluate Production Capacity: Inspect the wholesaler’s production equipment, production scale, production process, etc. to ensure that it has sufficient production capacity to complete the customization task on time, with high quality and in the required quantity. You can ask to view past production cases or visit the production workshop on site. Also evaluate the production capacity of the wholesaler. If the products can be completely produced within the set production cycle to meet the merchant’s needs, then you can decide to cooperate with this merchant.
Apply Negotiation Skills
Reasonable Opening Offer Strategy: Generally, the opening offer should be lower than your budget, but not too low to avoid making the wholesaler feel that you are not sincere. You can refer to the market price and your own expectations to give a reasonable starting price, leaving room for subsequent negotiations. When talking with wholesalers, try to offer a reasonable price that can be negotiated within a reasonable range.
Emphasize Long-Term Cooperation: If you have the intention of long-term cooperation, you can make it clear to the wholesaler so that they know you are a potential long-term customer, thus giving certain price discounts. Long-term cooperation with merchants can save time, improve efficiency, and use the free time to explore other markets. Long-term cooperation can have more room for premium. For example, the price can be more favorable. Moreover, due to long-term cooperation and the establishment of trust, merchants will also introduce other merchant friends to wholesalers, deepening the close relationship between the two parties of cooperation.
Make Good Use of Comparative Advantages: Mention the quotations or advantages of other wholesalers, such as “I have also asked for prices from other companies, and they offer more favorable prices and good services. If you can be more competitive in price, I will definitely give priority to you”, prompting the other party to make price concessions.
Pay Attention to Contract Terms
Clear Price Terms: Clearly stipulate the unit price, total price, pricing method, etc. of customized stickers in the contract to avoid ambiguity. At the same time, indicate whether other expenses such as taxes and freight are included.
Agree on Quality Standards: Specify in detail the quality standards of the stickers, such as color deviation range, pattern clarity, material thickness, viscosity and other indicators, as well as the handling methods in case of quality problems, such as return and exchange of goods, replenishment, compensation, etc.
