Highlight the Juice Ingredients
Draw Fresh Fruits: Take the main fruits in the juice as the main body and draw realistic and brightly colored fruit patterns. For example, draw a plump and attractive strawberry on the label of strawberry juice, and draw a bunch of round blueberries on the label of blueberry juice. This allows consumers to immediately know the ingredients of the juice and feel the freshness and naturalness of the juice. As the name of fruit juice implies, fruits should be displayed on the label. Show fresh fruits to attract consumers’ attention and demonstrate how sweet, juicy, delicious and healthy the fruit is.
Show Fruit Slices: Displaying fruit slices can more intuitively present the internal details and texture of the fruits. For example, draw a slice of orange with clear pulp fibers and plump pulp grains on the label of orange juice, and draw the cross-section of a grapefruit on the label of grapefruit juice, revealing the juicy pulp, which increases the realism and attractiveness of the pattern. Showing fruit slices, with their bright colors and juicy interiors, can catch people’s eyes and stimulate consumers’ desire to drink the product.
Depict the Fruit Picking Scene: Depict the fruit picking scene on the label. For example, draw the scene of fruit farmers picking bright red apples in the orchard on the label of apple juice. This can make consumers associate with the high-quality source of the juice ingredients, increasing the credibility and affinity of the product. Depicting the scene of picking fresh fruits on the farm can attract consumers to view and make a purchase.
Use Creative Elements
Add Fairy Tale Elements: Incorporate fairy tale elements combined with the characteristics of the juice. For example, design a fairy tale forest scene with pink as the main tone for peach juice, with fairies playing under the peach trees, making the label full of a dreamy feeling and attracting children and young people. Using creative elements and adding some cute and lively animations on the label can greatly attract consumers’ attention.
Adopt the Anthropomorphic Technique: Design the fruits in an anthropomorphic way, endowing them with expressions, actions and personalities. For example, design a lemon as an image wearing sunglasses and holding a surfboard for the label of lemon-flavored juice, making the pattern more vivid and interesting and leaving a deep impression on consumers. Of course, the anthropomorphic technique can also be used. For example, use fruit slices to design cute and animated anthropomorphic images. This bright red animation conveys the message “It’s sweet and sour, that’s me. It’s delicious and inexpensive”, attracting consumers to buy.
Create a Fantastic Scene: Use your imagination to create a fantastic scene related to the juice. For example, design an image of a mango-shaped hot air balloon flying among colorful clouds on the label of mango juice, creating a fantastic and romantic atmosphere and attracting consumers who pursue individuality and creativity.
Emphasize Health and Vitality
Combine with Sports Elements: Combine the juice with sports elements. For example, draw a scene of a young person holding the juice while running, working out or doing yoga on the label, conveying the message that the juice can replenish energy for the body and assist in sports, attracting sports enthusiasts and consumers who pay attention to health.
Integrate Natural Elements: Use natural scenery as the background to show the connection between the juice and nature. For example, draw a watermelon field on the label of watermelon juice, with green mountains, clear waters, and a blue sky and white clouds in the distance, emphasizing the naturalness and health of the juice and making consumers feel the freshness and vitality of nature.
Add Nutrition Element Icons: Add some icons representing nutritional elements on the label, such as icons of vitamin C, minerals, dietary fiber, etc., to tell consumers in a simple and clear way that the juice is rich in a variety of nutrients and highlight the health value of the product.
Match the Target Audience
For Children: Use bright and lively colors and cute cartoon images. For example, draw various fruits as cute little animal images or design interesting animation scenes to make children like them. You can also add some interactive elements, such as small stickers, scratch-off areas, etc., to increase the fun. Divide the population according to the target audience. If the target group is children, you should design and modify it using the colors and patterns that children like, which can easily attract children’s attention. In the pattern design of the label, light colors can be used as much as possible because children like light colors and colors that are more approachable.
For Young People: Young people pursue fashion, individuality and creativity. Popular illustration styles, trendy elements or unique artistic expression techniques, such as graffiti style, abstract art, etc., can be used to create label patterns with individuality and artistic sense. The target group of young people is full of individuality. Young people desire to be different and long for new elements and some trendy styles. Formulate different strategies according to different target groups, analyze the preferences and characteristics of different target customers, and create different bottles according to the preferences of the target users.
For Middle-aged and Elderly People: They pay attention to health and quality. The pattern design should be simple and elegant, with stable colors. Elements such as the ingredients of the juice, the production process or the health-preserving effects can be highlighted to reflect the quality and value of the product. For middle-aged and elderly people, their preferences are mainly simplicity, good looks, and light colors.
