Understand Public Preferences
Market Research: Through methods such as questionnaires, online forums, and consumer interviews, understand the fragrance preferences of people of different ages, genders, and regions. For example, young people may prefer fresh and sweet scents like fruit and flower fragrances, while middle-aged and elderly people may be more interested in 淡雅的 (subtle and elegant) flower and wood fragrances. Design questionnaires to investigate what scents the target groups of different age groups like. For instance, if young people like stronger scents, then a higher proportion of strong spices need to be blended in the fragrance ingredients. For example, the floral and fruity scents of plants, such as lemon fragrance, ginger fragrance, rose fragrance, etc. Mixing multiple scents can result in more fragrant inks.
Analyze Popular Trends: Pay attention to the fragrance trends in industries such as food, perfume, and household items. Scents that are currently popular in the market, such as peach oolong and white peach jasmine, may also be favored by the public for scented inks. Additionally, you can conduct research on the specific scented products in the market segmentation. Then, you can target these products and produce more scented products that are liked by the public. Analyze the recent popular trends, select and match the fragrances that the public likes very much to create the popular products favored by the public.
Select Appropriate Fragrances
Natural Fragrances: They have pure and natural scents, which can bring people a sense of comfort and peace of mind. For example, fragrances extracted from citrus fruits like lemons and oranges can emit a fresh fruity scent; fragrances extracted from flowers like roses and jasmine have an elegant floral aroma. Choosing such natural plant fragrances gives people a feeling of being in nature. Therefore, choosing the right fragrance is a particularly effective way to create a popular product. There is also the tea fragrance. Since people nowadays pay more attention to health, the tea fragrance can be extracted from tea to attract consumers. For example, some perfumes have the fragrance of oolong tea or other types of tea.
Synthetic Fragrances: They can simulate various unique scents, and they are relatively low in cost and have a stable supply. For example, synthetic vanillin can emit a rich vanilla scent, which is often used to create a warm and sweet atmosphere; synthetic menthol has a refreshing mint scent, giving people a refreshing feeling.
Determine the Blending Proportions of Fragrances
Main Fragrance Agent: It is the main component that determines the basic tone of the fragrance, and its usage is usually relatively large. For example, if you want to blend an apple-flavored scented ink, use apple essence as the main fragrance agent, accounting for 50% – 70% of the total fragrance ingredients.
Auxiliary Fragrance Agent: It is used to assist the main fragrance agent, making the fragrance more rich and rounded. For example, in apple-flavored ink, a small amount of pear essence or strawberry essence can be added as an auxiliary fragrance agent, accounting for 10% – 20% of the total fragrance ingredients.
Fixative: It can make the fragrance long-lasting and stable, and slow down the volatilization rate of the fragrance. Commonly used fixatives include musk, ambergris, etc., generally accounting for 5% – 10% of the total fragrance ingredients in scented inks.
Blend the Fragrances
Sample Testing: Before formally blending a large amount of ink, first take a small amount of base ink and add different proportions of fragrances for sample testing. Print the blended sample ink on paper or other substrates, and observe the fragrance emission effect, durability, and compatibility with the ink.
Optimization and Adjustment: Adjust and optimize the types and proportions of fragrances according to the results of the sample testing. If the fragrance is found to be too strong or too light, the amount of the main fragrance agent can be appropriately reduced or increased; if the fragrance durability is not good, the proportion of the fixative can be increased. Test and adjust repeatedly until the ideal fragrance effect is achieved.
Ensure the Stability of the Fragrance
Select an Appropriate Carrier: The fragrances in scented inks need to be evenly dispersed and fixed through a carrier. Commonly used carriers include resins, vegetable oils, etc. Select a carrier with good compatibility and high stability with the fragrances to ensure that the fragrance does not change during the storage and use of the ink.
Control the Production Environment: Environmental factors such as temperature and humidity during the fragrance blending process affect the stability of the fragrance. Generally speaking, fragrance blending should be carried out in an environment with a temperature of 20°C – 25°C and a relative humidity of 40% – 60% to ensure the performance of the fragrances and the quality of the ink.
Conduct Sensory Evaluation
Form an Evaluation Team: Invite people of different ages, genders, and professional backgrounds to form a sensory evaluation team to evaluate the blended scented ink. The evaluation content includes aspects such as the intensity, comfort, durability, and uniqueness of the fragrance. Form an evaluation team and let people of different age groups give feedback to check the intensity, comfort, and durability of the fragrance, etc. In this evaluation system, the one with the highest score is of course the first choice, and then the ink can be produced according to this fragrance.
Statistical Analysis of Results: Statistically analyze the feedback from the evaluation team to understand the public’s acceptance and preference for scented inks. According to the analysis results, further adjust and optimize the scented ink to meet the public’s preferences.
