Clarify the Brand Positioning and Style
Match the Brand Tonality: If the brand is positioned as high-end and luxurious, the label design can adopt premium color tones such as gold and silver, combined with exquisite hot stamping techniques, delicate textures, or elegant floral patterns. For example, Dior’s lip gloss labels mainly feature classic black and gold, presenting a luxurious and grand brand image. If the brand focuses on being young, fashionable, and full of personality and trendiness, bright and lively colors like fluorescent colors and gradient colors can be used, along with trendy elements, creative fonts, or unique geometric shapes. Just like the lip gloss labels of 3CE, which are brightly colored and have a simple and fashionable design, winning the favor of young consumers.
If the target audience of this lip gloss is young women, then delicate colors like gold, white, and pink, as well as a whole range of light-colored tones, should be used. Young women really like this type of label because these colors conform to the current aesthetic of women and are close to the target user group.
Maintain Brand Consistency: The label design should be consistent with the overall visual style of the brand, including the brand logo, packaging, and promotional posters. A unified visual image helps to deepen consumers’ memory and recognition of the brand and strengthen the brand impression. Establishing a brand is the foundation of promotion. As long as you want to make the brand big and strong, you need to establish it.
Display Product Information Clearly
Basic Information: Clearly mark the basic information such as the product name, color number, and capacity. The product name and color number should be in a relatively large font size so that consumers can quickly identify them. The color number can be assisted by color patches similar to the actual color of the lip gloss for display. The capacity information can be placed in a relatively secondary position, but it also needs to be clearly readable. The basic information should be printed on the label. For example, use a pink label and a red or pink bottle body to attract the target group. Women themselves tend to like these delicate colors, so it is advisable to use lighter colors as much as possible.
Ingredients and Efficacy: Briefly list the main ingredients and product efficacy so that consumers can understand the characteristics and advantages of the lip gloss. For lip glosses containing natural plant ingredients and having functions such as moisturizing and long-lasting color, these key information should be highlighted to attract consumers to purchase. The ingredient list can be arranged in a smaller but clear font according to relevant regulatory requirements. Understand these ingredients and efficacy clearly and mark them clearly on the label.
Usage Instructions and Precautions: Provide simple usage methods and necessary precautions, such as “Please use after cleaning your lips” and “Avoid high temperatures and direct sunlight”, which reflect the thoughtfulness and professionalism of the brand. The function of the instruction manual is to clearly state how to use this product, in what situations to use it, which people are suitable for using it, which people are not suitable, and in which environments it is better to store this product usually.
Pay Attention to Color and Graphic Design
Color Matching: Select the label color according to the color of the lip gloss and the brand style. Colors that are similar or complementary to the lip gloss color can be adopted to create a coordinated or contrasting visual effect. At the same time, consider the emotional attributes of colors. For example, the red color series conveys passion and vitality, the pink color series represents sweetness and tenderness, and the purple color series symbolizes elegance and mystery. Trigger consumers’ emotional resonance through colors.
Also, in terms of color matching, some lip gloss labels are designed to be colorful, which is very eye-catching. Color matching is one of the easiest ways to attract consumers. Whether the external colors are gorgeous or delicate and elegant, they will attract women of different ages to buy. Every woman has a heart that loves beauty or loves herself.
Graphic Elements: Use graphic elements related to lips and beauty, such as lip contours, lip prints, and lipstick shapes, so that consumers can immediately understand the product type. Some decorative elements like flowers, stars, and rhinestones can also be added according to the brand characteristics and the preferences of the target audience to increase the beauty and attractiveness of the label. The graphic design should be simple and clear to avoid being too complicated and affecting the information transmission.
Consider the Label Material and Process
Material Selection: Select appropriate label materials according to the product positioning and cost budget. Common ones include paper labels, which have a low cost and good printability; plastic labels, which are waterproof and wear-resistant and are suitable for outdoor or sporty lip glosses; and metallic texture labels, which can enhance the high-end feel and texture of the product.
Process Treatment: Using special printing processes can enhance the visual effect and texture of the label. For example, hot stamping and silver stamping processes can add a sense of luster and luxury, the frosted process can create a delicate touch, and the partial UV process can make specific patterns or texts have a three-dimensional effect and luster.
Testing and Optimization
User Feedback: Before the design is completed, some sample labels can be made and the target audience can be invited to test them. Collect their feedback and opinions on the label design, understand consumers’ views on the visual perception, information readability, and overall attractiveness of the label, and make adjustments and optimizations according to the feedback.
Market Research: Pay attention to the lip gloss label designs of competitors, analyze the popular design trends in the market and the changes in consumers’ preferences, and adjust your own design strategy in a timely manner to make the label competitive in the market.
