Highlight Core Brand Elements
Prominently display the brand logo: The brand logo is the most central visual element of a brand. When creating custom labels, the brand logo should be placed in the most conspicuous position to ensure it is complete, clear, and easily recognizable. For example, on the custom labels of Coca – Cola products, no matter how the packaging changes, the white wavy logo on a red background is always prominently centered, allowing people to recognize the brand at a glance. For instance, on food packaging boxes, placing the brand logo in the very center enables consumers to recognize the brand logo immediately and makes it easier for them to remember the brand elements.
Reinforce the brand name: Besides the logo, the brand name should also be prominently displayed on the custom label. By choosing a unique font, appropriate size, and color, the brand name can form a distinct contrast with other elements of the label, enhancing its visual impact. For example, on the product labels of Apple, the word “Apple” always appears in a simple and elegant font, complementing the product’s minimalist style and deepening consumers’ memory of the brand. Also, Apple’s design logo, an apple with a bite taken out, shows that when designing a brand logo, using some ingenuity can help consumers remember the brand.
Incorporate the brand’s exclusive color: Color plays a crucial role in brand identification. When creating custom labels, the brand’s exclusive color should be fully utilized. For example, Tiffany’s iconic blue color makes consumers immediately think of the brand as soon as they see a label in this color, making it stand out among numerous brands.
Maintain Visual Consistency
Unify the label style: Custom labels should maintain a unified design style, including font style, pattern style, and layout. Take Starbucks as an example. The custom labels on its cups, regardless of the region in the world, all use green as the main color, paired with simple text and the iconic mermaid pattern, creating a strong brand visual memory point.
Coordinate with the overall brand image: The design of custom labels should be coordinated with the overall brand image and other promotional materials. For example, the brand’s official website, advertisements, and packaging all have specific styles and visual elements, and the label should echo them to jointly construct a complete and unified brand visual system, strengthening the brand’s impression in consumers’ minds.
Convey Brand Personality and Values
Express through design elements: The design elements of custom labels can convey the brand’s personality and values. For example, the labels of outdoor sports brands may use elements related to nature and sports, such as mountains, trees, and athletes, reflecting the brand’s advocacy of outdoor sports and values of freedom and challenge.
Convey through copy content: The copy on the label is also an important way to convey the brand’s personality and values. The brand’s concept, mission, or slogan can be expressed through concise and powerful words. For example, Nike’s slogan “Just Do It”, printed on product labels, inspires consumers to challenge themselves, demonstrating the brand’s positive and excellence – pursuing personality.
Add Unique Brand Elements
Use brand – exclusive patterns or symbols: In addition to the logo, brand – exclusive patterns or symbols can be added to custom labels. These unique elements can further strengthen the brand identity. For example, Gucci’s double – G pattern and Chanel’s double – C logo echo the brand logo on the labels, forming a unique brand visual language.
Incorporate brand stories or cultural elements: Integrating the brand’s history, stories, or cultural elements into custom labels can help consumers better understand the brand’s connotation and enhance brand recognition and emotional connection. For example, the labels of Moutai liquor will reflect some elements related to traditional Chinese wine culture, conveying the brand’s profound cultural heritage.
Enhance the Texture and Quality of Labels
Choose high – quality materials: The material of the label directly affects consumers’ perception of the brand. Using high – quality materials can make the label look more textured and enhance the brand’s sense of luxury. For example, some high – end skincare brands use special papers with fine texture and good gloss as label materials to reflect the brand’s high – end positioning. When choosing materials, try to select high – quality ones. Only good materials can produce high – quality products. If the label products are well – made, surely more customers will like them and more customers will come to cooperate.
Exquisite manufacturing process: A fine manufacturing process can make the label’s colors more vivid, patterns clearer, and edges smoother, demonstrating the brand’s pursuit of details and strict control over quality. Special processes such as hot stamping, embossing, and UV printing can be used to add unique visual effects and tactile sensations to the label, strengthening the brand’s high – end image. Strictly control the appearance of the design, such as color, texture, pattern design, etc., and try to make the label products more exquisitely designed.
