Optimize Products and Services
Provide Diversified Customization Options: Besides the common customizations in size, shape, material, and color, special process customizations can also be offered, such as laser engraving, embossing, etc., as well as different pasting methods to meet diverse customer needs. In terms of design solutions, diversified services can be provided. For example, for the same requirement, multiple service solutions can be provided within a short time for customers to choose from. When customers have options, they will surely choose the design patterns that are closer to the company’s brand style.
Ensure Product Quality: Strictly control the raw material procurement process and establish a complete quality inspection system. Conduct sampling inspections and full inspections at all production stages to ensure that each batch of custom labels meets high-quality standards. Quality is the key to qualified products and the top priority in ensuring product excellence. When selecting label materials, try to choose those that are firm and of good quality. In this way, the produced labels will be of better quality.
Provide Value-added Services: Provide free design consultation services for customers. Based on the customer’s brand image, product features, and usage scenarios, offer professional design suggestions and creative solutions. It is also possible to provide inventory management services. According to the customer’s usage frequency and requirements, plan the label inventory reasonably for the customer and provide regular replenishment services to help the customer reduce inventory and management costs. Providing free services for customers helps to establish a good service image in their minds, strengthen cooperation, and lay the foundation for future cooperation.
Precise Marketing and Promotion
Identify Target Customer Groups: Through market research, analyze the demand characteristics of custom labels for different industries and enterprises of different scales, and determine the main target customer groups, such as food and beverage enterprises, cosmetics enterprises, e-commerce enterprises, etc. When making products, marketing is inevitable, and when doing marketing, it is necessary to identify the target customer groups clearly. For example, for an enterprise in the cosmetics industry, facing young women as the target group, relevant marketing strategies should be formulated according to the characteristics of young women.
Multi-channel Marketing: Utilize social media platforms to display cases and advantages of custom labels. Through means such as search engine optimization (SEO), improve the ranking of the company’s website in search results, increase website traffic and exposure. Actively participate in various industry exhibitions, seminars and other activities to display the company’s products and services, communicate and interact with potential customers face to face, collect customer information, and establish connections. Market the products both online and offline. Online marketing is to conduct diversified marketing through social media, such as advertising marketing or adding interactive ways with users on the product. Strengthening the interaction with users also increases the stickiness with them. This marketing method helps to expand the brand’s influence and popularity.
Personalized Marketing: Develop personalized marketing plans according to the different needs and characteristics of customers. For large enterprise customers, customized solutions and preferential policies can be provided; for small enterprise customers, advantages such as cost performance and fast delivery can be emphasized. Use email marketing to send personalized product recommendations, promotional activities and other information to customers to increase their attention and purchase intention. According to the product characteristics of the enterprise, adopt personalized marketing strategies. For example, according to the season and unique product characteristics, especially for nourishing foods, publicity should be intensified in autumn and winter because in autumn and winter, tonifying is a necessity.
Enhance Customer Experience
Simplify the Ordering Process: Establish a simple and clear online ordering system that allows customers to conveniently select customization options, upload design files, fill in order information and make payments. Provide real-time online customer service to promptly answer the questions that customers encounter during the ordering process and ensure the smoothness of the ordering process. When selling products online, simplify the process to get the products to consumers as quickly as possible through logistics. During transportation, also try to reduce the transportation channels as much as possible and directly deliver the products to consumers to win their satisfaction.
Timely Communication and Feedback: During the order production process, promptly feedback the order progress to the customers to let them know the production status of the labels. If there are production problems or delivery delays, communicate with the customers at the first time, explain the reasons and provide solutions to strive for their understanding and approval. During the production of the order, communicate with the customers in a timely manner. Inform the customers of the first-hand production information to make them feel at ease and indirectly strengthen the cooperation and interaction with them.
Customer Evaluation and Feedback Management: Actively collect customers’ evaluations and feedback. Through online surveys, telephone callbacks and other methods, understand the satisfaction of customers with products and services. Promptly handle and improve the problems and suggestions put forward by customers, and feed the improvement results back to the customers to make them feel valued by the enterprise. Attach importance to consumers’ evaluations of label products. These evaluations and suggestions can be fed back to the product itself and adjusted during the design and production process to improve the product. It is an important issue to determine which parts of the label product should be improved, adjusted, removed or redesigned.
