I. Product Improvement Aspects
Quality Enhancement
Wholesalers are able to point out label quality issues. For example, if the printed colors on the labels are prone to fading, it may affect the product image in the actual sales environment. Feedback on such issues can prompt the factory to improve the printing process, such as using higher-quality inks or improving the post-printing treatment procedures to enhance the durability and visual effect of the labels. Quality is an important part for customizers to ensure the added value of products. Therefore, quality is of great significance. During the production process, the labels should be randomly inspected from time to time to ensure that the quality of the produced labels is consistent.
Wholesalers can also provide feedback on the materials of the labels. For instance, in the food industry, if the labels are easily affected by moisture or get damaged, wholesalers can report these problems to the factory. The factory can then consider replacing the labels with more suitable materials, such as waterproof and abrasion-resistant paper materials or using plastic film labels, etc., thus improving the overall quality of the products.
Design Optimization
Wholesalers have direct contact with the market and consumers. They can provide feedback on label design issues based on market trends and consumer preferences. If the patterns and text layouts on the labels are not popular in the market, wholesalers can inform the factory. For example, in the cosmetics industry, the current popular design style is simple and sophisticated. If the label design of the cosmetics produced by the factory is too complicated and does not conform to the mainstream aesthetic of the market, after receiving the feedback from wholesalers, the factory can simplify and optimize the design to enhance the attractiveness of the products. A beautifully designed label is the first step to attract consumers. Therefore, the label design should be optimized in the early stage of production, designed according to the current popular trends, and combined with the current popular elements. For example, in 2021, LinaBell launched by Disney was very popular. Many bags, stationery boxes, various clothes, and various products were combined with the elements of LinaBell, and thus these products sold well and obtained high profits.
Wholesalers can also offer suggestions on the accuracy and completeness of the label information. For example, for the labels of some electronic products, the specifications, functions, precautions for use, etc. of the products need to be clearly marked. If wholesalers find that there is a lack of key information or the information is incorrect on the label, reporting it to the factory will help the factory to make timely corrections and avoid sales obstacles caused by information problems. If it is found during production that the information on the label is incorrect, it should be reported and adjusted in a timely manner. The information for label production should be perfected and deficiencies should be supplemented to form an efficient production process as much as possible.
II. Market Adaptability Aspects
Meeting Market Demands
Different sales channels and market regions may have different requirements for labels. Wholesalers can inform the factory of these differences in the feedback on customized labels. For example, in export business, different countries have strict regulations on product labels. Wholesalers can report the label regulatory requirements of the target market to the factory. For example, European Union countries have strict regulations on the language and ingredient labeling of product labels. Based on this, the factory can adjust the label content to enable the product to enter the corresponding market smoothly. To meet the content and general direction of market demands, the market needs to be close to the needs of consumers in order to achieve higher profits in the market. Grasping market trends and directions and being close to the economic mainstream, and becoming an enterprise that can control market trends, can make it closer to the market, closer to user preferences, and win a larger market share.
Wholesalers can also report the preferences of consumers in different channels. For example, for products sold through e-commerce channels, consumers may pay more attention to information such as the product’s favorable rating and online exclusive discount codes on the label; while for products sold in physical stores, consumers may focus more on the tactile feel of the label and the match between the actual product and the label. Based on these feedbacks, the factory can adjust the label content and form to better adapt to the needs of different sales channels. Understanding different sales channels, combining products with brand online and offline activities for e-commerce and the latest sales forms, forming diversified sales channels to complete sales conversions.
Enhancing Market Competitiveness
Timely and accurate label feedback helps the factory to respond quickly to market changes. In a highly competitive market environment, product labels are one of the important factors to attract consumers. If wholesalers report that the labels of competitors have novel promotional information or unique brand identification methods, the factory can refer to this information to optimize the labels of its own products, thus occupying a more favorable position in the market competition.
The label information reported by wholesalers also helps the factory in brand building. For example, if wholesalers point out that certain brand elements are not prominent enough on the label, the factory can adjust the size, color, and position of the brand logo to enhance the recognizability of the brand on the label, improve the brand image, and further enhance the competitiveness of the products in the market.
