When you receive a gift, how do you determine if it’s something you like? How do you tell if it was bought at a high price? Do you also consider the external packaging? The packaging and labels are often the first things you notice, and they can indicate whether a gift is expensive. See? Packaging is incredibly important for products. While we often think that creating a great product and building a good reputation are crucial, packaging is equally significant.
When we receive a product, the first thing we see is the packaging, and our initial judgment is based on it. A high-quality product with successful packaging is already halfway to success. Since packaging is so important, how do we choose quality labels?
Quality Labels Must Be Innovative.
Innovation is essential. We expect our products to be unique and stand out in the market. Products that are innovative, designed with artistic flair, have a human touch, and reflect daily life can truly stand out. For example, when we buy a winter coat, it comes in a large box featuring the company’s logo prominently displayed, along with a slogan. This kind of packaging conveys seriousness and a sense of occasion; when consumers open the box, they feel the care put into the garment, providing a great experience. What could be more important than creating a positive experience for consumers? Inside, the coat is wrapped in a transparent bag, supported by a hanger, and neatly folded with a piece of kraft paper behind it to prevent wrinkles. This attention to detail enhances the consumer’s experience. This is the art of packaging—good packaging can touch consumers’ hearts and convey sincerity.
Moreover, before every Qixi Festival, designers in the beauty and skincare industry brainstorm unique designs to stand out among competitors. For instance, some makeup brands create lipstick-shaped packaging containing various products like lipstick, face cream, body lotion, and shampoo—everything a woman needs. Others design cases that resemble suitcases, featuring clever designs that surprise consumers and invite them to interact with the packaging.
Quality Labels Must Be Eye-Catching.
The design of quality labels must be visually appealing to attract attention. Only then can your product stand out in a sea of similar items. The design should be unique, exquisite, and sophisticated—trendy and artistic while aligning with the brand. For example, holographic stickers can be used on packaging. These stickers are shiny and eye-catching, enhancing the perceived luxury and quality. Such packaging is ideal in the fashion, entertainment, and clothing industries, helping products stand out.
Quality Labels Should Align with Brand Identity.
When choosing packaging labels, it’s crucial to select those that fit your brand rather than just following trends. The most popular options might not suit your product. Just like finding the right fit for clothes or shoes, the right packaging is essential. When customizing products, it’s vital to clearly position them in the market and select packaging and labels that reflect their identity. This maximizes brand influence. The market has strong discerning and filtering abilities; only products that resonate with consumers will thrive.
There are many materials for packaging, including hot stamping, matte lamination, matte varnish, and glossy lamination. For alcoholic beverages, matte lamination is often used; its texture feels grounded and elegant, matching the character of aged wines. This reflects the time and effort that go into creating quality wines. The same applies to tea products, which often use matte finishes, as both tea and wine improve with age, becoming richer in flavor.
