I. Precise Color Strategy
Select the main color according to the style
Sweet and girly style: Choose pastel colors like light mint green, baby pink, and taro purple. Match them with white or light gold borders to create a light and dreamy atmosphere. For example, Chi Yuquan’s lip gloss often uses pink tones and is decorated with patterns such as clouds and hearts, which caters to the preferences of young girls. These light colors are more likely to win the favor of young women and those with a girlish heart.
Mature and elegant style: Combine low-saturation gray tones with black or dark gray textures to highlight a high-end and refined feel. For instance, Lancôme’s Pure series lip gloss uses soft rose gold as the main color to convey an elegant temperament.
Personalized and fashionable style: Boldly use contrasting colors or metallic colors to increase the visual impact. For example, some 3CE lip glosses adopt high-saturation colors and reflective materials, which can attract women who pursue fashion trends.
Application of color psychology
Red series: True red conveys passion and confidence, making it suitable for products that emphasize charisma. Brick red and maple red show more tenderness and intellectuality.
Pink series: Light pink represents innocence and sweetness, making it suitable for daily nude lip gloss. Dark pink and magenta can highlight individuality and are often used for party-style lip glosses.
Purple series: Lavender purple symbolizes romance and elegance, making it suitable for new products in spring and summer. Dark purple combined with metallic elements can create a mysterious and luxurious atmosphere.
Gradient and light and shadow effects
Color gradient: Create a sense of depth by transitioning between different shades of the same color or contrasting warm and cool colors, simulating the smudging effect of lip makeup and enhancing the three-dimensionality.
Light and shadow processing: Add pearlescent or highlight effects to simulate the luster after applying lip gloss. You can also use shadows to show the three-dimensionality of the lips, making the label more realistic in terms of visual effect.
II. Creative Pattern Design
Concrete theme patterns
Floral elements: Combine flowers like roses, peonies, and cherry blossoms with lip shapes, or surround the lip gloss bottle with petals. For example, the embossed rose design of YSL’s lipstick tube is exquisite and highly recognizable.
Jewelry elements: Incorporate patterns of diamonds, pearls, crystals, etc., and use hot stamping and laser processes to enhance the sense of luxury. For example, Dior’s Lip Gloss uses diamond-cut lines on the label to strengthen its high-end positioning.
Natural elements: Theme patterns of the ocean, starry sky, forest, etc. can evoke emotional resonance. For example, the joint lip gloss of Colorkey and Disney uses the starry sky and fairy tale characters as the background, which is very attractive to young consumers.
Abstract art design
Geometric shapes: Create a modern feel by using irregular lines and geometric color blocks. For example, the lip gloss labels of Pat McGrath Labs often combine abstract geometry with high-saturation colors to show a pioneering art style.
Watercolor and ink: The smudging effect of watercolor conveys a casual and natural feeling, while ink strokes highlight the oriental charm. For example, the lip gloss labels of Florasis use ink-style flower patterns to reflect Chinese aesthetic culture.
Interactive and interesting design
Hollow design: Design a hollow window on the label to directly display the color of the lip gloss, or present hidden patterns by rotating or folding the label.
Application of AR technology: Scan the label to trigger AR special effects, such as virtual color try-on and brand story animations, to enhance the interactive experience of consumers.
III. Exquisite Text Layout
Font selection and matching
Main title: Use elegant serif fonts to reflect a high-end feel, or use round and cute handwritten fonts to highlight a sweet style.
Subtitle and explanatory text: Match with simple sans-serif fonts to ensure that the information is clear and easy to read.
Reinforcement of key information
Color number marking: Use eye-catching color blocks or large fonts to highlight the color number name, such as “#999 classic true red”, or use real object pictures for intuitive color display.
Brand Logo: Place it at the golden section point of the label or in the center of the top to ensure brand exposure. You can use hot stamping and embossing processes to enhance the texture.
Emotional copywriting design
Scenario description: For example, “The gentle beige-pink color is a must for a date” and “The maple red that makes you look fairer during work commuting” can help consumers quickly associate with the usage scenarios.
Brand story transmission: Use short copy to tell the inspiration source of the product, such as “Inspired by the lavender fields in Provence”, to enhance the cultural connotations of the brand.
IV. Material and Process Upgrades
Label materials
Special paper: Pearlescent paper creates a metallic luster; tactile paper brings a delicate and soft tactile experience; imitation leather paper conveys a high-end texture.
Transparent materials: PET transparent labels with partial printing present a hazy effect; or use PVC materials to achieve a three-dimensional embossed effect.
Process details
Hot stamping process: In addition to traditional gold and silver hot stamping, try iridescent hot stamping and colorful silver hot stamping to add a dazzling effect, or use partial hot stamping.
Embossing process: Through technologies such as embossing, relief, and hollowing, make the label have a three-dimensional tactile sense, such as a raised lip-shaped pattern and a recessed brand Logo.
UV process: Local UV can enhance the gloss of the pattern, or use frosted UV to achieve a contrast effect between matte and glossy surfaces.
V. Fit the Usage Scenarios
Portable design: For mini lip gloss, simplify the label design, highlight the core color number and brand, and use small-sized irregular cutting, which is convenient to carry and eye-catching.
Festival limited edition: Design labels combined with festival elements. For example, use heart and rose patterns on Valentine’s Day; use red and green tones and elements like snowflakes and Christmas trees during the Christmas season to stimulate festival consumption.
Integration of environmental protection concepts: Use biodegradable material labels, or print environmental protection slogans on the labels to attract consumers who pay attention to sustainable development.
