- Clearly Present Key Information to Satisfy Public Curiosity
When purchasing dietary supplements, consumers primarily focus on safety and efficacy. Therefore, label information must be clear, accurate, and comprehensive. The ingredient list is of utmost importance and should comply with regulatory requirements, listing all core nutrients and additives. Font size and color should ensure readability. For example, for multivitamin and mineral supplements, the label should not only list each component but also indicate the recommended daily intake and the percentage of the daily value it fulfills—helping consumers easily assess whether the product suits their needs.
In terms of efficacy, avoid exaggerated or vague claims. Use scientific, objective language to describe the product’s functions. For instance, probiotic supplements should not claim to “cure gastrointestinal diseases,” but rather state “helps regulate gut flora and promotes digestion.” Adding references to clinical studies or certifications from authoritative bodies can enhance credibility. Products certified by the U.S. Food and Drug Administration (FDA), for example, should clearly display the certification on the label to reassure consumers.
Usage instructions and precautions are equally important. Indicate the timing, dosage, and possible interactions with other medications or foods. For example, fish oil supplements may note, “Recommended to take with meals for better absorption.” If a consumer is taking anticoagulants, a note such as “May increase bleeding risk; consult your doctor before use” helps prevent misuse and builds trust.
- Create Visually Appealing Designs That Match Public Aesthetics
While aesthetic preferences vary, most consumers favor clean and comfortable visual designs. Label colors can be tailored to the type of supplement. Products emphasizing natural, herbal ingredients often use green, brown, or other earthy tones to convey a message of safety and health. Supplements targeted at active individuals might feature bold, energetic colors like red or orange to evoke a sense of vitality.
Graphics should be simple, meaningful, and aligned with the product’s features. Avoid overly complex or flashy imagery. For instance, collagen supplements might use line-drawn skin cell patterns to illustrate their skin-nourishing effect. Supplements for children could incorporate cute cartoon characters to grab kids’ attention and gain parental approval.
Typography and layout should follow ergonomic principles to ensure a comfortable reading experience. The brand logo and product name should be prominently placed for instant recognition. Core information like ingredients and benefits should be grouped together for easy scanning, while secondary details like batch number and expiration date can be placed in less prominent areas. The layout should be well-balanced—avoiding clutter or excessive blank space—to allow consumers to access information effortlessly.
- Incorporate Emotional and Cultural Elements to Evoke Resonance
Beyond functionality, consumers also seek emotional and cultural satisfaction. Labels can include stories about the brand or product development to foster a sense of connection. For example, an organic supplement brand may use its label to share how it insists on organic farming and rigorous quality control, showing consumers its dedication to product excellence and sparking emotional resonance.
Cultural sensitivity is also essential. In Eastern cultures, themes of harmony and balance are valued—labels can feature traditional symbols like lotuses or auspicious clouds. In Western markets, where individuality and innovation are emphasized, incorporating modern art elements may be more appealing. Skillful use of cultural cues makes products more relatable and attractive to local consumers.
For supplements targeting specific groups, address their emotional needs. For elderly consumers, highlight themes like care and longevity. For prenatal supplements, emphasize warmth and protection to convey a sense of nurturing, making users feel cared for by the brand.
- Emphasize Safety and Trust Marks to Enhance Consumer Confidence
In an era where food safety is a top concern, the public is especially attentive to the safety of dietary supplements. Labels should prominently display certifications such as Organic, GMP (Good Manufacturing Practices), etc.—serving as powerful proof of quality and safety. Adding a QR code linked to a product testing report allows consumers to view detailed quality data, further reinforcing trust.
For imported supplements, the country of origin should be clearly indicated, along with a full Chinese translation (or local language equivalent) to prevent misunderstandings. Providing customer service contact information on the label also enables consumers to ask questions and resolve concerns quickly—an effective way to build credibility and loyalty.
