Highlight Brand Characteristics
Use Brand Colors: Apply the brand’s main color tone or representative colors to the label. For example, use the red color of Coca-Cola and the blue color of Tiffany so that users can associate with the brand as soon as they see the color of the label.
Incorporate the Brand Logo: Place the brand logo on the label in a prominent but not obtrusive way. For instance, the labels of Apple products all have the Apple logo, which reinforces the brand’s impression in users’ minds.
Utilize Unique Graphics and Shapes
Unique Graphic Elements: Select unique graphics that are related to the product or have symbolic meanings. For example, use flower patterns on cosmetics labels to represent the natural ingredients of the products. You can also use creative and personalized graphics, such as the silhouettes of unusual animals, abstract artistic graphics, etc., to increase the fun and uniqueness of the label.
Innovative Shape Design: Break through the traditional rectangular or circular label shapes and adopt irregular shapes, special three-dimensional shapes, or shapes that echo the shape of the container. For example, the label of a wine bottle can be designed to be similar to the outline of the wine bottle, or less common shapes like triangles and diamonds can be used to make the label stand out among many similar products.
Optimize Text Design
Concise and Clear Copy: The text on the label should be simple and easy to understand. Avoid using complex words and sentences so that users can quickly understand the key information of the product, such as the product name, main features, and usage instructions.
Unique Font Style: Choose fonts that match the product positioning and brand image, such as fashionable sans-serif fonts, retro serif fonts, cute handwritten fonts, etc. Some creative designs can also be made for the fonts, such as deformation and adding decorative elements, but make sure the text is legible.
Reasonably Use Colors
Sharp Color Contrast: Select label colors that form a sharp contrast with the color of the container to make the label stand out. For example, use a light-colored label on a dark container or a dark-colored label on a light-colored container. You can also use contrasting colors in the design of the label itself, such as red and green, yellow and purple, etc., to attract users’ attention.
Emotional Color Selection: Different colors can evoke different emotional associations. Select appropriate colors according to the characteristics of the product and the target audience. For example, warm colors like red and orange are often used for food and beverage products to convey a sense of enthusiasm, vitality, and deliciousness. Cool colors like blue and green are often used for technology and health products, giving people an impression of calmness, professionalism, and safety.
Provide a Clear Information Hierarchy
Prioritize Important Information: Place the key information of the product, such as the brand name, product name, and core selling points, in a prominent position on the label, usually at the top or middle, so that users can see it at a glance.
Differentiate Information Levels: Differentiate different types of information through font size, color shade, thickness, etc. For example, use a larger font and a more eye-catching color to represent the product name, while use a smaller font and a lighter color to present secondary information such as the ingredient list and usage instructions, making the label information clear and easy to understand, and facilitating users to quickly obtain the required information.
Add Interactive Elements
Scratchable or Peelable Parts: Set up scratchable areas on the label. For example, after scratching, users can see product discount information, redemption codes, hidden patterns, or stories, etc. Or design peelable labels. After peeling them off, users can find interesting content, such as product usage tutorials, brand stories, etc., to increase user interaction and fun with the label.
AR or QR Code Technology: Utilize AR technology to allow users to see virtual product displays, brand promotion videos, or interactive games by scanning the label with their mobile phones. Or set up QR codes on the label. After scanning the QR code, users can obtain more product information, participate in online activities, receive benefits, etc., to improve user participation and memory of the label.
