Paper materials
Coated paper
Features: It has good gloss and printability, and can present high-definition and vivid patterns and text. It can be processed by various techniques such as laminating, bronzing, embossing, etc., enhancing the aesthetics and texture of the label. Coated paper has strong adaptability and can print various patterns and processes, and the printed processes are very regular.
Cost: Relatively low, and the cost advantage is more obvious in large-scale printing. Both the cost and material quality of this coated paper are very good. No matter what industry it is, coated paper can be selected as the label or outer packaging. A necessary prerequisite is that the coated paper should suit the brand tone of the enterprise.
Application scenarios: It is widely used in various beauty products, especially mid-to-low-end skin care products and cosmetics. For example, labels of some affordable facial masks and hand creams often use coated paper. It is applicable to many scenarios, including the clothing industry, high-end tea industry, high-end wine industry, and high-end cosmetics industry.
Card paper
Features: It has good stiffness and a thick texture, giving people a high-end and stable feeling, which can enhance the overall image of the product. It can be subjected to various surface treatments such as UV glazing and matte treatment to increase the uniqueness of the label. Card paper is relatively thick and gives a sense of stiffness. For example, when designing clothing labels, this kind of card paper can be well used. The label gives people a feeling of good texture, making consumers feel that the clothing is worth the price and quality level.
Cost: The price is moderate, and the cost will vary according to different grammages and qualities. The price of card paper is moderate, and it is very cost-effective in terms of material purchase. In addition, it is best to purchase as much of this paper as possible, because more purchases can bring more price advantages.
Application scenarios: It is often used for labels of mid-to-high-end beauty products, such as brand serums and creams, which can reflect the quality and grade of the products.
Synthetic materials
PET material
Features: It has excellent water resistance, chemical resistance and abrasion resistance. It is not easy to be corroded by the ingredients in beauty products, nor is it easy to be damaged in humid environments. It has high transparency and can achieve transparent label effects or present unique visual effects through printing processes. This material can generally also be used in the biomedical and chemical industries. For example, chemical substances are generally contained in glass bottles. Some chemical substances may accidentally spill outside the bottle during use. If these chemical substances come into contact with this PET material, even if the chemical substances are corrosive, the PET material is not afraid of corrosion and the text on the label will not disappear. This is the characteristic of PET.
Cost: The cost is relatively high, but considering its performance, the cost performance is still good. Although the cost is relatively high, the performance of this label material is still very good, such as corrosion resistance, high transparency and long service life.
Application scenarios: It is suitable for beauty products that need to be stored for a long time or used in complex environments, such as labels of waterproof mascaras and outdoor sunscreen products. That is, it is suitable for scenarios where clear fonts need to be maintained for a long time and the tolerance to the environment is relatively high.
PVC material
Features: It has good flexibility and can be bent and fitted according to the shape of the product. It has good waterproof and moisture-proof properties and good printability, and can achieve the printing of various colors and patterns. For PVC materials, in all clothing and textile industries, that is, for soft products, this material can be used as labels, because the PVC material itself is of good quality and very soft, suitable for such soft products and in line with the product’s characteristics.
Cost: The price is relatively affordable and it belongs to the type of low-cost synthetic materials.
Application scenarios: It is often used for beauty products with irregular packaging shapes, such as tube-shaped facial cleansers and lip glosses, as well as some mid-to-low-end beauty products with not particularly high waterproof requirements. It is very suitable for various cosmetics and skin care products.
Special materials
Adhesive material
Features: It is convenient to paste, has strong viscosity, can be firmly attached to the product packaging and is not easy to fall off. There are a variety of surface materials to choose from, such as paper and film, which can be matched according to product needs and budgets.
Cost: The cost varies depending on the material and brand, but is generally within an acceptable range.
Application scenarios: It is applicable to almost all beauty products, especially samples, trial packs and other temporary products or products with a high frequency of label replacement, as well as some products that need to paste labels in different positions.
Thermal paper
Features: It can quickly print clear text and patterns through thermal printing technology without ink. It has a fast printing speed, low cost, and can print label content at any time according to needs, with high flexibility.
Cost: The paper itself has a low cost. Coupled with the cost of printing equipment and consumables, the overall cost performance is high.
Application scenarios: It is often used for temporary labels, price labels of beauty products or labels that need to update information frequently, such as labels of skin care products made by beauty salons and price labels in promotional activities.
