Wholesalers have quite a few expectations of factories. For example, they care about the quality of label products, delivery dates, whether the products are up to standard, and whether there is inconsistency in product quality. Wholesalers have high requirements for label production because it is related to whether their company’s products can sell well and various aspects such as the company’s profitability.
Product Quality
Firstly, the label materials should meet the requirements. Wholesalers expect that the label materials used by the factory can reach the predetermined standards, such as the thickness, toughness, and glossiness of paper, and the transparency and flexibility of plastic materials, to ensure that the labels are not easily damaged, faded, or deformed during use and can maintain a good appearance and readability. Only with good materials can the printed labels be intact. High-quality printing is the key to custom labels. Wholesalers should expect the factory to provide clear, accurate, vivid, and long-lasting printing effects. The edges of patterns and texts should be neat, without blurring or smudging, and the color matching should be high to ensure that the visual effect of the labels can attract consumers’ attention and accurately convey product information. Exquisite craftsmanship is also required. Besides basic printing, some custom labels may need special processing techniques such as gold stamping, silver stamping, UV printing, and embossing. Wholesalers hope that the factory can be proficient and excellent in applying these techniques, making the labels present a unique texture and high-end appearance and enhancing the added value of the products. Product quality is of utmost importance. Every enterprise will check whether the labels or outer packaging can meet their expectations. If not, they will redesign and customize the outer packaging. Few wholesalers would do this because it would waste a lot of time and resources, which is not worth it. For the label packaging of some high-end luxury brands, during the production process, it is necessary to meet the quality requirements of wholesalers as much as possible. Generally, after some high-end luxury brands are produced, they have higher requirements for label packaging. Then, further processing can be done on the basis of the produced products. For example, fine textures can be printed on the packaging to make the products look more upscale.
Design and Customization Services
Meeting Design Requirements: The factory should be able to accurately produce custom labels that meet expectations according to the design concepts, patterns, and texts provided by wholesalers. This includes accurately restoring design details and making flexible adjustments in terms of size, shape, and layout to ensure that the final labels can perfectly match the product and brand image.
Providing Design Suggestions: An excellent factory should not only be able to produce according to requirements but also possess professional design capabilities and experience to provide valuable design suggestions and improvement plans for wholesalers. For example, it can give professional opinions in aspects such as color matching, pattern selection, and information layout to help wholesalers optimize label design and improve its market attractiveness and readability.
Customization Flexibility: Wholesalers may have different product series, specifications, or special requirements. Therefore, they expect the factory to provide a high degree of customization flexibility. Whether it is the size, shape, material, printed content, or processing technique of the labels, they can all be customized according to specific order requirements to meet the diverse needs of different products and markets. Each enterprise produces different products, so when designing products, it is necessary to design according to the products of different enterprises and produce label packaging that conforms to the characteristics of the products.
Production Capacity and Delivery Period
Stable Production Capacity: Wholesalers need to ensure that the factory has sufficient production capacity to meet the requirements of their order quantity and delivery time. The factory should have advanced production equipment, a reasonable production process, and sufficient human resources to complete large-batch custom label production tasks with high quality within the agreed time, avoiding delivery delays or order backlogs due to insufficient production capacity.
On-time Delivery: The delivery period is crucial for the business operations of wholesalers. Wholesalers expect the factory to strictly abide by the delivery time agreed by both parties and deliver the custom labels to the designated location on time. On-time delivery helps wholesalers reasonably arrange product packaging and marketing plans, avoiding affecting the sales progress and marketing activities of the entire product due to label delays.
Price and Cost Control
Before producing custom labels, price and cost should be controlled.
Reasonable Price: On the premise of ensuring product quality and service level, wholesalers naturally expect to obtain a competitive price. The factory should be able to provide a reasonable quotation according to factors such as order quantity, label complexity, and material selection, enabling wholesalers to have a certain advantage in cost control and maintain a reasonable profit margin in market competition.
Cost Optimization Suggestions: Besides providing a reasonable price, the factory can also use its professional knowledge and experience to provide cost optimization suggestions for wholesalers. For example, on the condition that it does not affect the label quality and effect, it can recommend more suitable materials or techniques to help wholesalers reduce production costs and improve the cost-performance ratio of the products. Cost control is related to profitability, so it is necessary to control costs. Low cost and good quality will attract more wholesalers to cooperate with this manufacturer.
After-sales Service
Quality Assurance and After-sales Support: The factory should provide a quality assurance commitment. For label quality defects caused by production process or material problems, it should be able to respond promptly and take effective remedial measures such as free reprinting and replenishment to ensure that the interests of wholesalers are not damaged. In addition, a good after-sales communication channel should be established to promptly answer the questions encountered by wholesalers during use and provide relevant technical support and solutions.
Order Tracking and Feedback: During the entire production process, wholesalers expect the factory to promptly provide order tracking information, including production progress, estimated delivery time, etc., so that they can keep track of the order status at any time. At the same time, the factory should actively collect the feedback opinions of wholesalers on products and services to continuously improve and optimize its own production and management processes and improve customer satisfaction. For after-sales service, it is necessary to communicate with the relevant personnel of the factory to provide complete services to customers, leaving a good impression on them, increasing their favorability, and thus making them willing to cooperate again.
