- Do Market Research: Know Your Target Buyers and Trends
Before you design a perfume label sticker, it’s important to understand the market. Know what different groups of people like, what’s popular, and what other brands are doing. A good label should match the look and feel of the perfume and the brand style. For example, labels for men’s, women’s, or unisex perfumes should be different because their buyers have different tastes.
(1) Understand Your Target Customers
Young and Trendy Group (18–30 years old):
They love modern, artistic, or creative designs. Simple lines, bright colors, or cool patterns (like abstract art) work well. These customers also like to share stylish products on social media, so the design should look eye-catching. Light or pastel colors are often better for this age group.
Luxury Buyers:
These customers care about quality and style. Use designs that look elegant and expensive—like gold foil, embossing, or special textures. Soft colors like black, white, or gentle greys and blues are a good choice. You can also add luxury symbols like swans, jewelry, or classic patterns.
Eco-Friendly Consumers:
They like natural ingredients and care about the environment. Use designs with flowers, leaves, or mountains. Choose soft colors like green or light pink. The material should also be eco-friendly—like recycled kraft paper or bamboo paper—to show a natural and healthy brand image.
(2) Follow Popular Trends
Color Trends:
Every year, Pantone picks popular colors. For example, “Bright Red” in 2024 is full of energy, great for bold designs. “Calm Blue” is better for peaceful, elegant looks. People also love dopamine colors (happy, bright colors) and macaron tones (soft pastel colors).
Pattern Trends:
Retro is back! Vintage lace, baroque swirls, or art from the past add a special feel to perfume labels. Younger buyers also like anime, cyberpunk, or graffiti styles. Mix these with perfume themes to create fun, eye-catching designs.
Special Effects:
New printing technology helps labels stand out. Holographic foil, color-changing ink, or glow-in-the-dark effects make the label more fun and interactive. For example, a hologram label changes color when viewed from different angles.
(3) Check Your Competitors
Look at other perfume brands. What kind of label materials, designs, and messages do they use? Learn from their strengths, but also try something new to stand out. If many brands use a simple style, maybe add cultural or creative elements to be different.
- Choose a Clear Design Style: Build Your Brand Look
Based on your research, pick a design style that fits your brand and target customers. The label should show the perfume’s personality and feeling.
(1) Minimalist Modern Style
Use clean lines, simple shapes, and few colors. This style gives a fresh and tidy feeling, great for light everyday perfumes. For example, a citrus scent could use an orange shape and a simple black font for the brand name.
(2) Luxury Elegant Style
Use gold or silver, beautiful patterns, and textures like velvet, foil stamping, or raised lettering. This style works well for high-end perfumes. For example, a luxury oriental scent could have a black velvet label with gold prints and crystal details.
(3) Vintage Romantic Style
Use elements from the past—like old paintings, traditional patterns, or retro colors (dark red, green, brown). This style works well for perfumes with stories or unique smells. For example, a rose perfume could have a label like an old painting of a rose garden, with handwritten-style text to feel nostalgic and romantic.
