I. Design of Dimensions and Shapes
- Measuring the Dimensions of the Bottle Body
Precisely measure the circumference, height, diameter and other dimensions of the bottle body, and determine the shape and size of the label according to the shape of the bottle body. For example, for a cylindrical bottle body, the label can be designed as a rectangle, with the height slightly smaller than that of the bottle body, and the width determined according to the circumference of the bottle body, ensuring that it can completely surround the bottle body and the joint is connected naturally. For irregularly shaped bottles, such as oval or conical bottles, corresponding irregularly shaped labels can be designed according to their contours, or segmented labels can be used to fit the curves of the bottle body.
Measuring the bottle body is the foundation, because only by clearly understanding the bottle body can we know its size clearly, and then design a bottle label that fits the bottle body better. And according to different products and different shapes, different shapes can be designed. For example, common bottles include beverage bottles, snack bottles, cans, etc. There are also bottles for peanut oil and so on. There are various oddly shaped bottle designs. Some have a regular bottle body, some have a bottle body that is concave in the middle, some have a bottle body that is smaller at the top and larger at the bottom, some have a hexagonal bottle body, and some are round.
According to the specific shape of the bottle, for example, Wahaha AD Calcium Milk uses a round bottle body, and there is another product that uses a gourd-shaped bottle body, etc. Therefore, the design should be carried out according to the shape of these bottle bodies.
Considering the Structure of the Bottle Body
If the bottle body has special structures such as protrusions and depressions, edges, or a narrow bottleneck, the label design should be adapted to them. For example, on a bottle body with edges, the label can be designed with cuts or folds so that it can be stuck on the edges. For a bottle with a narrow bottleneck, a narrow strip label can be designed to be pasted on the bottleneck, or a small label can be added above the main label to surround the bottleneck. By understanding the design style and size of the customer’s bottle body, we can carry out elaborate design according to the bottle body.
II. Material Selection
- Flexible Materials
For curved or irregularly shaped bottle bodies, choose label materials with good flexibility and strong ductility, such as film labels made of materials like PE and PP. They can better adapt to the curvature and bending of the bottle body during the fitting process, and are not likely to produce bubbles or wrinkles. Using flexible materials can make the label fit the bottle body better, making the label and the bottle body more closely attached.
This helps the label to be more naturally and closely attached to the bottle body, instead of easily getting wrinkled and affecting the external appearance.
Matching of Adhesiveness
Select appropriate label materials with suitable adhesiveness according to the material of the bottle body and the usage environment. If the surface of the bottle body is smooth, such as glass or metal materials, a stronger adhesive should be used. If the bottle body is made of plastic and has a certain degree of roughness on the surface, a label with ordinary adhesiveness may be sufficient. For bottles that may come into contact with water or are in a humid environment, label materials that are waterproof, moisture-proof and whose adhesiveness is not affected should be selected.
III. Visual Effect Design
- Color Matching
Make the color of the label coordinate with the color of the bottle body. If the color of the bottle body is dark, the label can adopt a light color, such as a light gold or white label for a dark-colored wine bottle. If the bottle body is transparent, the color of the label can be bright and prominent, or a transparent or semi-transparent label material can be selected to create a delicate feeling.
When using colors, color matching should be carried out according to specific situations and the brand characteristics of the company. For example, during the Spring Festival, the appearance of beverage products should be designed in red, because red is very in line with the festival atmosphere. In this festival of national celebration and family reunion, this strong red color should be used as the appearance color, so that people can feel these small details in their hearts and enjoy the joy of the festival. The handling of details can make consumers feel attentive.
Echo of the Pattern with the Bottle Body
Design the pattern according to the shape of the bottle body and the characteristics of the product. For example, if the bottle body has a round and smooth curve shape, the pattern on the label can adopt smooth lines and soft graphics. If the product is a sports drink and the lines of the bottle body are tough, dynamic lines and sports elements can be used in the label pattern. There is a beverage called Midea, which is a popular vitamin-providing beverage and is very popular. Because the upper part of the bottle body design has two circles, and the lower part is hexagonal, and the color of the bottle is blue, which is very in line with the image of Midea. That is, it replenishes vitamins and makes people full of energy.
Layout Arrangement
Reasonably arrange the positions of the text and patterns according to the shape and size of the bottle body. For a short and stout bottle, the text can be arranged horizontally to look more balanced. For a tall and slender bottle, the vertical arrangement of the text will be more coordinated. Important information such as the brand name and product name should be placed in a prominent position, and secondary information such as ingredients and usage instructions can be placed in a relatively secondary position.
For the layout, it should be based on the importance and urgency of the content to be presented. For example, if the promotional slogan is the most important, then the slogan should be placed in the most important position.
IV. Selection of Labeling Process
Hot Melt Adhesive Labeling
Through the hot melt adhesive technology, the label is quickly and accurately fixed on the surface of the bottle body. It is suitable for various shapes of bottle bodies, especially for curved bottle bodies or bottle bodies made of flexible materials, and can make the label closely adhere to the bottle body.
Electrostatic Labeling
Using electrostatic technology, the label is directly adsorbed on the surface of the bottle body without physical contact. It can achieve efficient labeling on irregularly shaped bottle bodies and ensure the flatness of the label attachment.
- Sleeve Label Shrinkage Process
For some labels that need to completely wrap the bottle body, the sleeve labeling process can be adopted. After putting the label on the bottle body, the label is shrunk by heating and other methods to closely fit the bottle body.
