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For China’s new middle class, purchasing decisions have moved far beyond simple “functional needs” toward the pursuit of quality symbolism and emotional resonance. The wine label—being the first visual touchpoint between the product and the consumer—is not merely decorative; it is a visual embodiment of middle-class values.A label that aligns with middle-class aesthetics must find

I. Metal Materials: Naturally Premium, Ideal for High-End Products Metal materials exude a cold, refined luster that instantly enhances a label’s sense of luxury, making them perfect for premium goods such as luxury items, 3C products, and high-end home furnishings. Aluminum Foil / Anodized Aluminum Advantages: Lightweight and thin, capable of displaying pure metallic colors

I. Core Design Principles Layered Anti-Counterfeiting:A single technology is easily compromised. Combine multiple security measures such as physical, digital, and material-based protections. Information Hierarchy:Store sensitive data in encrypted form and display only essential public information to avoid full data exposure. Traceability and Verification:Embed a unique identifier in each QR code to support quick official authentication

Certification stickers serve as carriers of essential information such as product compliance, quality grade, and safety standards. The choice of paper directly affects the clarity of the conveyed information, the durability of the sticker, and the overall presentation of the brand image.Unlike decorative stickers, certification stickers must maintain legibility over long periods in specific environments,

For health supplement consumers, the main concerns are safety and effectiveness. Label design must convey credibility through authoritative symbols and professional elements to eliminate hesitation during the buying process. Visualizing certifications is a key trust-building strategy.Place the Blue Hat logo (the official mark for health food in China) prominently on the label, using eye-catching colors

I. Core Evaluation Criteria: What Makes a Label “Easy to Scratch Off”? Whether a label is easy to scratch off mainly depends on three key properties. A material can be considered “scratchable” if it meets one or more of the following conditions: Low Adhesion: The material bonds weakly with the substrate (e.g., plastic, glass, or

Teenage girls are highly sensitive to color. Label design should move beyond the mature tones common in traditional cosmetics and instead use high-saturation, low-brightness “sweet shades” that express youthfulness and energy through soft contrasts or gradients. Main Color Palette: Capture the Essence of a “Girl’s Heart”Choose colors that evoke emotional resonance, such as: Pinks (cherry

The design of eggshell stickers must first pinpoint the “application scenario” and “target audience.” Different scenarios and audiences have distinct requirements that directly determine the design direction. Blindly pursuing creativity can easily lead to a mismatch between the product and user needs. (1) Scenario Adaptation: Align with Space and Usage LogicDifferent applications demand varying sticker