packaging

Sunlight and Light Effects: Conveying Warmth and EnergySunlight is the core natural symbol of summer. Its presentation on label graphics should balance a “sense of warmth” with a “sense of comfort.” A direct sun motif can be simplified — for example, using an orange-to-yellow gradient circle as the base, accented with radiating lines or light […]

Information Display: Ensuring content completenessIf the dome sticker is used to display text, graphics, or other information (e.g., product specifications, brand logo, warning signs), its size must first guarantee clarity and readability. For example, a dome sticker printed with a brand logo should have a diameter that allows the smallest lines or text in the

Plastic-based materials rely on molecular stability for safety. Biaxially oriented polypropylene (BOPP) is widely used due to its excellent chemical inertness. BOPP films that meet GB 4806.7-2016 standards must have monomer residues below 0.5 mg/kg and be free from phthalate plasticizers. For low-temperature environments, low-density polyethylene (LDPE) is preferred—it maintains flexibility even at -40°C, making

Material properties also influence design language. Eggshell surfaces are smooth and prone to glare, so large areas of high-saturation color should be avoided. Line-dominant lightweight designs are recommended. Fine lines of 1–2 mm ensure clarity while minimizing light reflection. Japanese designer Haruyo Morita used 0.8 mm black curves to depict a chick breaking out of

Chinese-manufactured labels are still needed in the Australian market due to their competitive advantages. From design to production, China offers more affordable prices and faster turnaround compared to local suppliers. Chinese labels are not only cost-effective but also highly efficient in terms of production speed. However, despite these advantages, there are several key challenges when

I. Start with the Core Function of the Label: Avoid Design for Design’s SakeAt its core, a perfume label is a communication tool. Every design decision should serve two primary goals: Reduce cognitive load: Enable consumers to understand within 3 seconds what the product is (category), who it’s for (target audience), and what level it