March 5, 2025

Clarify the Brand Positioning and StyleMatch the Brand Tonality: If the brand is positioned as high-end and luxurious, the label design can adopt premium color tones such as gold and silver, combined with exquisite hot stamping techniques, delicate textures, or elegant floral patterns. For example, Dior’s lip gloss labels mainly feature classic black and gold, […]

Reflecting the Core Elements of the BrandBrand Logo: Place the brand logo in a prominent position on the label to ensure it is clearly distinguishable. The logo design should be simple and unique, capable of conveying the brand’s personality and values. For example, Starbucks’ mermaid logo is highly recognizable, allowing people to identify the brand