What Is the Most Suitable Shape for E-Cigarette Label Design?
I. The Relationship Between Shape Psychology and Brand Perception Square / Rectangular: These shapes symbolize order and professionalism, often used to highlight a product’s technological sophistication. The early label design of American brand Juul featured a minimalist white rectangle with black borders and sharp-edged fonts, emphasizing its identity as a product of “medical-grade vaporization technology.” […]
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