What Are the Key Design Principles for Graphics on German Cosmetic Bottle Labels?
Functional Compression of Graphic Symbols:Superfluous decorations are avoided, with only essential visual identifiers retained. For example, the dermocosmetic brand Eucerin features a monochrome gradient background with abstract “skin cell” line illustrations serving as visual anchors. This reflects its “medical skincare” positioning without compromising the readability of ingredient information. Graphic elements are strictly limited to 15%-20% […]
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