Brand positioning is the foundation of label design. It includes the target audience, product benefits, and brand values. For luxury brands like Dior or Chanel, the customers are often wealthy people who value quality and status. Their products focus on high-end skincare and makeup, and the brand culture highlights elegance, classic style, and luxury. Labels […]
How Can Cosmetic Packaging Labels Match the Brand? Read More »
Detailed Explanation of Common Kraft Paper Materials and Their Characteristics In daily life and production, kraft paper labels are widely used in food packaging, logistics and express delivery, daily chemical products, and other fields due to their abrasion resistance, water resistance, and moderate cost. Choosing the right paper material not only affects the label’s appearance
What types of paper materials are commonly used for kraft paper labels? Read More »
Design Concept: Establishing the Core Tone of the PatternClarify the Purpose and ThemeDesigning complex floral patterns isn’t about randomly piling up elements — it should revolve around a clear purpose and theme. For example, if the decals are for brand promotion, the brand philosophy and logo can be integrated into the patterns. A fashion brand
How to Design Complex Floral Patterns for Decal Stickers？ Read More »
Know your audience: Understand what your target customers like. Young women may prefer cute icons like unicorns, flowers, or zodiac signs. Professional women may like simple, elegant patterns like geometric shapes or clean lines. Also, consider cultural differences in different countries to avoid misunderstandings. Color combinations: Good color matching makes a label stand out. Try
How to Make Custom Lip Gloss Labels More Stylish and Attractive? Read More »
Kiss-cut stickers may look small and simple, but creating a design that’s eye-catching and practical involves thoughtful planning. From brand recall to appealing visuals and production feasibility, every detail counts. Color choice is key—make sure it matches the brand identity. Since people have limited attention and memory, aligning the sticker’s design with the product’s style
Key Considerations for Designing Kiss-Cut Stickers？ Read More »
Custom Tags Accurately Target Customer Needs for Personalized MarketingCustomer needs are diverse and complex. Custom tags allow companies to analyze and categorize customers in detail. Businesses collect basic customer information such as age, gender, location, occupation, and also track customer behavior data including purchase frequency, spending amount, product categories, and browsing history. Using this rich
How Can Custom Tags Improve Customer Repurchase Rates? Read More »
If the stickers are for kids, they should be fun, colorful, safe, and made from non-toxic materials. If the stickers are for electronics or luxury brands, they should look modern, simple, and high-end, with strong and long-lasting materials. Indoor stickers don’t need to resist weather, so focus on good looks and creative design.Outdoor stickers need
What to Pay Attention to When Customizing 3D Stickers？ Read More »
To attract more attention and win consumers’ affection, candle label designs must be visually appealing. A well-designed label can capture consumers’ interest at first glance, prompting them to make a purchase. For label paper, opt for materials with a tactile and artistic feel, such as textured art paper or soft-touch specialty paper. These choices give
How to Design Eye-Catching and Unique Candle Labels？ Read More »
(1) Accurate labeling of core information Authenticity of the food name: The name must truthfully reflect the product’s real nature, avoiding misleading descriptions. For example, dairy-containing beverages cannot be labeled as “milk,” and plant protein drinks should be clearly marked as “plant-based” or specify the raw materials. When multiple legal names exist for a product,
What details should be paid attention to when labeling food products? Read More »
Use “one fruit, one code” and minimize label size: Small fruits: use square or round labels no larger than 2 cm, showing only the basic info. Medium fruits: use oval or long thin labels, 4–6 cm², to avoid blank space. Large fruits: labels should be less than 5 cm wide and longer only if more
How to Design Fruit Labels to Reduce Paper Waste? Read More »
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