June 6, 2025

(1) Cylindrical BottlesCylindrical bottles are the most common type, with evenly curved surfaces that make label application relatively easy. However, precise measurement of the bottle’s circumference, diameter, and curvature is essential. Generally, the label length should be slightly shorter than the bottle’s circumference, leaving a small overlap for secure adhesion. For instance, bottled water labels […]

Brand positioning is the foundation of label design. It includes the target audience, product benefits, and brand values. For luxury brands like Dior or Chanel, the customers are often wealthy people who value quality and status. Their products focus on high-end skincare and makeup, and the brand culture highlights elegance, classic style, and luxury. Labels