packaging

Clarify the Brand Positioning and StyleMatch the Brand Tonality: If the brand is positioned as high-end and luxurious, the label design can adopt premium color tones such as gold and silver, combined with exquisite hot stamping techniques, delicate textures, or elegant floral patterns. For example, Dior’s lip gloss labels mainly feature classic black and gold, […]

Reflecting the Core Elements of the BrandBrand Logo: Place the brand logo in a prominent position on the label to ensure it is clearly distinguishable. The logo design should be simple and unique, capable of conveying the brand’s personality and values. For example, Starbucks’ mermaid logo is highly recognizable, allowing people to identify the brand

Customized labels require price negotiation between the customizing merchants and wholesalers. So, what should be noted when negotiating with wholesalers? When negotiating with wholesalers, one should discuss the price, style, pattern, logo, quantity, and delivery date. Find out the lowest possible price and negotiate with the customer to the greatest extent to reduce the price.

Candles are a common consumer product overseas. For example, people light candles indoors to create an atmosphere, and daily scented candles are also a type of candle product. To be remembered among everyday consumer goods, corresponding strategies need to be formulated. For instance, designing attractive labels for candles, which should be novel, eye-catching, and easy

Material SelectionUse of Special Base Materials: Adopt materials with unique physical or chemical properties as the base material for the stickers, such as thermal paper, watermark paper, security thread paper, etc. These materials will produce special reactions when stimulated by specific conditions, or they themselves have characteristics that are difficult to replicate, increasing the confidentiality

Clarify the Design ElementsHighlight the Brand: Place the brand name or logo in a prominent position on the label, such as at the top or in the center. Choose appropriate fonts and colors according to the brand style. If the brand takes a high-end and luxurious route, you can select fonts with an artistic and

Food and Beverage IndustryProduct Labeling: Used to mark important information such as the name, flavor, ingredient list, production date, shelf life, and net content of food and beverages. This helps consumers understand the product’s content and characteristics and is also a necessary measure to comply with food safety regulations. Product labeling and these basic facts

Shape and SizeSimple Shapes: Avoid complex shapes and excessive details. Opt for simple geometric shapes like circles, squares, and rectangles. These shapes can minimize material waste during the cutting and production processes. For example, designing a sticker as a circle with a diameter of 5 centimeters can reduce the material loss caused by cutting irregular