(1) Natural Wood Pulp Paper Series Coated Paper Coated paper is one of the commonly used papers in high-end packaging. It is made from high-quality wood pulp through multiple complex processing steps. Its surface is smooth and flat, with very high gloss and whiteness ranging from 85% to 95%. These qualities make it very suitable
Spices are common in our daily cooking, but how should their labels be designed to attract consumers? Corrosion Resistance: Some spices, especially acidic or salty ones, can damage label materials, causing fading or peeling. Water and Wipe Resistance: Kitchen environments have steam and oil, so labels must handle frequent cleaning. Food Safety: Labels in direct
(1) Understand Your Target CustomersYoung and Trendy Group (18–30 years old):They love modern, artistic, or creative designs. Simple lines, bright colors, or cool patterns (like abstract art) work well. These customers also like to share stylish products on social media, so the design should look eye-catching. Light or pastel colors are often better for this
(1) Cylindrical BottlesCylindrical bottles are the most common type, with evenly curved surfaces that make label application relatively easy. However, precise measurement of the bottle’s circumference, diameter, and curvature is essential. Generally, the label length should be slightly shorter than the bottle’s circumference, leaving a small overlap for secure adhesion. For instance, bottled water labels
Brand positioning is the foundation of label design. It includes the target audience, product benefits, and brand values. For luxury brands like Dior or Chanel, the customers are often wealthy people who value quality and status. Their products focus on high-end skincare and makeup, and the brand culture highlights elegance, classic style, and luxury. Labels
Clear Label Stickers: The Invisible Power Behind Premium Packaging Clear label stickers—also known as transparent labels—are increasingly popular in beauty, personal care, food, and wellness industries. Their “no label look” creates a sleek, modern appearance that lets the product speak for itself. According to Smithers’ Future of Labeling 2024 report, the global demand for transparent
Detailed Explanation of Common Kraft Paper Materials and Their Characteristics In daily life and production, kraft paper labels are widely used in food packaging, logistics and express delivery, daily chemical products, and other fields due to their abrasion resistance, water resistance, and moderate cost. Choosing the right paper material not only affects the label’s appearance
Design Concept: Establishing the Core Tone of the PatternClarify the Purpose and ThemeDesigning complex floral patterns isn’t about randomly piling up elements — it should revolve around a clear purpose and theme. For example, if the decals are for brand promotion, the brand philosophy and logo can be integrated into the patterns. A fashion brand
Know your audience: Understand what your target customers like. Young women may prefer cute icons like unicorns, flowers, or zodiac signs. Professional women may like simple, elegant patterns like geometric shapes or clean lines. Also, consider cultural differences in different countries to avoid misunderstandings. Color combinations: Good color matching makes a label stand out. Try
Kiss-cut stickers may look small and simple, but creating a design that’s eye-catching and practical involves thoughtful planning. From brand recall to appealing visuals and production feasibility, every detail counts. Color choice is key—make sure it matches the brand identity. Since people have limited attention and memory, aligning the sticker’s design with the product’s style
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